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Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of [...]
The key to approaching your AdWords account management is to understand the concepts behind the cluster of numbers and letters within the actual account. To make things simple, let’s deconstruct the essential steps necessary to launching and maintaining an efficient AdWords account.
There are many key components to a successful website. We all know that navigation should be simple and clean, contact info should be prominently displayed, and that sites should work well on desktop computers, phones, and tablets. One thing that people often overlook is their use of images throughout their site.
Reviewing holiday results and putting them into context can be difficult. Occasionally what are perceived as poor results in a particular channel can actually be great (the reverse can also be true). I want to walk you through a holiday review of a Logical Position ecommerce client with unique situations [...]