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What’s the big deal with businesses on social media? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary? The short answer is yes; social media is vital for businesses. 46% of shoppers rely on social [...]
Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance Marketing, could be a great next step to [...]
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of many business [...]
The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether. There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization: Sales aren’t produced by an isolated component of the [...]