Click Fraud Protection

Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance Marketing, could be a great next step to [...]

By | October 4th, 2016|AdWords, Marketing|

Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of many business [...]

By | September 28th, 2016|Miscellaneous|

7 Habits of Highly Effective Landing Pages

The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether. There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization: Sales aren’t produced by an isolated component of the [...]

By | September 20th, 2016|AdWords, Design, Marketing, Websites|

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are sure to [...]

By | August 31st, 2016|LP News|

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