Click Fraud Protection

The 4 Keys to Unlocking Recruiting-Worthy Company Culture

What does it take to create a company culture worth bragging about?  No matter how big or small, no business is immune to the deadly effects of high turnover. We’ve all been there, punching in day in and day out, living for the weekend and dreading Mondays.  Nowadays, the soul-crushing [...]

By | August 22nd, 2016|Miscellaneous|

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. 1.) Your Customers Are Already Using Bing With over 167 million users, the Yahoo-Bing-AOL network comprises 31% of all online search volume. For verticals like Financial Services, Bing comprises an even larger [...]

By | August 18th, 2016|Marketing|

Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, I’d argue unique content creation is more like an ace than a king. It trumps all other cards. Let’s take a closer look.

By | July 12th, 2016|LP News|

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple -- Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that [...]

By | July 1st, 2016|AdWords|

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