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7 Habits of Highly Effective Landing Pages

The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether. There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization: Sales aren’t produced by an isolated component of the [...]

By | September 20th, 2016|AdWords, Design, Marketing, Websites|

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are sure to [...]

By | August 31st, 2016|LP News|

The 4 Keys to Unlocking Recruiting-Worthy Company Culture

What does it take to create a company culture worth bragging about?  No matter how big or small, no business is immune to the deadly effects of high turnover. We’ve all been there, punching in day in and day out, living for the weekend and dreading Mondays.  Nowadays, the soul-crushing [...]

By | August 22nd, 2016|Miscellaneous|

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. 1.) Your Customers Are Already Using Bing With over 167 million users, the Yahoo-Bing-AOL network comprises 31% of all online search volume. For verticals like Financial Services, Bing comprises an even larger [...]

By | August 18th, 2016|Marketing|

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