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I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, I’d argue unique content creation is more like an ace than a king. It trumps all other cards. Let’s take a closer look.
The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple -- Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that [...]
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of [...]
The key to approaching your AdWords account management is to understand the concepts behind the cluster of numbers and letters within the actual account. To make things simple, let’s deconstruct the essential steps necessary to launching and maintaining an efficient AdWords account.