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SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not to be an expert in the field of SEM. Keeping up with all the latest marketing trends, buzzwords, and changes is a full-time job in [...]

By | June 26th, 2014|SEO|

The First Page of Google, Dissected

Ever wonder what exactly you’re looking at when you’ve entered a search query into Google? The following is my attempt at providing you a synopsis about the different categories and get you headed in the direction of high online visibility. Pay-Per-Click Ads When you type a search query into Google [...]

By | June 23rd, 2014|SEO|

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget is about $23.7 million, according to this breakdown of Google’s revenue, and with the ability to spend that much money on just one portion of [...]

By | June 19th, 2014|AdWords|

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads from being triggered by people who weren’t looking to buy his product. “It’s all kids my daughter’s age doing research for their science projects,” he [...]

By | June 16th, 2014|AdWords|

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