Posts

Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]

By: Mariah Ore | June 26, 2014

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Basics

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]

By: Mariah Ore | June 19, 2014

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Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

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AdWords Management

Google AdWords: Make Mobile Marketing Easy

Why mobile? Because you’ve heard it: Americans are on the go. In a 2013 study, The Nielsen Company found that around 46% of searchers are [...]

By: Mariah Ore | June 12, 2014

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Content Creation

All About Image Extensinons

Have you ever wished you could make your ad stand out more on Google Adwords? It would be nice, wouldn’t it? As of now, Adwords [...]

By: Mariah Ore | June 9, 2014

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PPC

Top 5 Benefits of PPC: A Quick Introduction

Have you ever wondered what all the fuss over Google Adwords is about? We broke down the five benefits of PPC that set paid search advertising [...]

By: Mariah Ore | June 5, 2014

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