Click Fraud Protection

Closing the Gap

Five things you can do right now to turn clicks into customers. There are a many ways advertisers can tweak your AdWords campaigns to turn up the volume of traffic, bring in more relevant traffic, and even pre-qualify traffic, but sometimes, that’s the best we can do. All too often, [...]

By | September 23rd, 2014|LP News|

Introducing Google Callouts

The new ad extension feature is sure to grab your attention with more space for ad copy. Google will be implementing a new ad feature over the next few weeks: AdWords callout extensions. The new extensions live up to their name, calling out your business’s special offers, guarantees, and competitive [...]

By | September 16th, 2014|AdWords|

Interview with a PPC Builder

A few weeks ago I sat down with our VP of Operations, Logan Bennett, to find out more about what goes on with building PPC accounts. He’s our go-to guy when it comes to AdWords diagnosis and strategy development, and the head of our search team. On How He Got [...]

By | September 9th, 2014|AdWords|

Exact Match Is Dead, But Your ROI Doesn’t Have To Be

AdWords is Removing Exact Match Types for Keywords -- Here’s What it Means for You. Google announced that they’re removing the ability to precisely target keywords, instead applying close variant match to all exact and phrase match keywords. The new matching behavior means that all misspellings, plural forms, stems, and [...]

By | September 4th, 2014|AdWords|

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