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8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and worldwide, niche businesses are able to find much larger markets online for specialized products and services. As great as access to this expanded market truly [...]

By | April 30th, 2015|Marketing|

How to Help Your Service Business Avoid Negative Reviews

Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by what can be found online or in the news. With the ease of comparative shopping, it is more important than ever for businesses to maintain [...]

By | April 28th, 2015|Marketing|

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it -- Google AdWords gives you so much data, it's hard to know what it all means. With so many metrics to decipher, the abundance of data in AdWords can feel like both a blessing and a curse. Although it's overwhelming, knowing where to find important statistics will [...]

By | April 24th, 2015|AdWords|

4 Reasons to Think Visually When It Comes to Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your conversion rates, and even contribute to raising your rankings in the search engine results pages (SERPs). Americans have roughly an 8-second attention span (less than [...]

By | April 21st, 2015|Marketing|

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