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Four Books You Need to Read This Fall

Fall is coming. Take a minute to appreciate the changing colors and brisk temperatures with a good book that can expand your knowledge. These four books will keep you on the cutting edge of technology, business, marketing, and getting things done. TWITTER IS NOT A STRATEGY: REDISCOVERING THE ART OF [...]

By | September 22nd, 2015|Marketing|

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads? There are a lot of moving parts to every [...]

By | September 16th, 2015|AdWords|

Why You Click On Ads

“Know thyself and thou shall know all the mysteries of the gods and of the universe." Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, making the decision to interrupt your workflow and spend [...]

By | September 14th, 2015|AdWords|

Five Things You Need to Know About Your Digital Marketing Agency

You know you need to increase sales, and pay-per-click marketing through Google AdWords is a great way to do that. Since you don’t have the time to do it yourself, it is likely you’ve stumbled upon or been contacted by an agency that can handle your Google AdWords account. But [...]

By | September 9th, 2015|AdWords|

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