So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours per week, we sometimes struggle with finding new ways to take our campaigns to the next level.
Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger. Through this article I hope to explain how to turn that frustration into a source of joy and profits for this upcoming holiday season.