Google Analytics
Coming Soon: Google Signals Removed from Reporting Identity
Google announced the upcoming removal of Google Signals from reporting identities in Google Analytics 4 (GA4), which will take effect Monday, February 12th. Overall, this [...]
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Paid Social
Supercharge Your Advertising with Reels
Since the launch of YouTube in 2005 and the proliferation of high speed internet not long before that, video content has steadily grown to dominate [...]
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Amazon Advertising
Cyber Week Recap 2023
With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]
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Paid Social
Leverage Authentic User-Generated Content To Boost Your Brand
Arrow 22 At some point in your online journey, you’ve probably posted a picture of a new product or experience you’re excited about on social [...]
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Advanced Marketing Strategy
The Complete Checklist for SEO-Successful Site Migration
Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]
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Basics
How to Setup Online Promotions
Promotions are the best way for any business to tailor messaging for specific demographics. By targeting audience segments, brands and businesses are able to deliver [...]
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