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How To Find the Right Email Cadence for Your Business

Email Marketing

How To Find the Right Email Cadence for Your Business

Delivering emails to an inbox is arguably the most intimate form of online marketing because users have to take deliberate action to enable direct communication [...]

By: Rachel Cahill | August 17, 2023

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Amazon A+ Content is an Essential Tool for Your Digital Merchandising

Amazon A+ Content

Amazon A+ Content is an Essential Tool for Your Digital Merchandising

On an Amazon product listing page, branded content used to be limited to product images and descriptions. However, today registered brands can expand their presence [...]

By: Bree Reetz | July 27, 2023

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How Contractors Can Organically Target High-End Homeowners & Developers

SEO

How Contractors Can Organically Target High-End Homeowners & Developers

Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]

By: Angela Maida | July 21, 2023

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B2B vs. B2C Lead Generation: The Differences and Similarities

Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

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How Marketing Differs for Each Social Media Platform

Facebook

How Marketing Differs for Each Social Media Platform

Whenever Logical Position consults with a potential client, we always ask, “what is your current social media presence?” By that we mean, does your business [...]

By: Brittany Mangold | May 3, 2023

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The Top 5 UA Reports Carrying over to GA4

Google Analytics

The Top 5 UA Reports Carrying over to GA4

Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]

By: Nick Zatta | April 5, 2023

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