In order to qualify for the Google AdWords Premier SMB Partner program, companies must complete product and account management training and certification. Premier SMB Partners are carefully screened for their knowledge and ability to effectively develop and manage online advertising campaigns for small businesses at scale, meet our high-level training requirements, commit to high levels of phone/email support, and have extensive experience serving and supporting local businesses.
Overall, Google AdWords Premier SMB Partners tend to be larger companies or search engine marketing agencies who manage local advertising campaigns at scale and offer a variety of advertising products to small and medium-sized businesses.
Each of our PPC Management packages have a monthly management fee and monthly ad spend range associated with them. Our PPC packages allow our clients to be charged directly by the search engine for their ad spend while Logical Position collects the management fee at the beginning of each monthly cycle. Both amounts are reported to you through emailed reports as well as in our Client Dashboard.
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (such as Google) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Though we have worked with every major vertical there are some that are few and far between that we haven't worked with. Even if you are in a unique industry or one that we have never worked with we still know the KPI's (key performance indicators) to look for. The beauty of working with a Google Certified Partner is that Google trains us to manage AdWords campaigns for ANY industry!
There are a few different ways for you to view the performance of your campaigns. Each month, you will receive an emailed report of your stats highlighting cost and top performers (ads, keywords, etc). Our clients with certain contract terms will have the ability to log directly into their AdWords accounts to view all data as often as they wish. Every one of our clients can log into our Client Dashboard, to view the relevant data they need as well.