Recent Work

Cavalia

Changes since Logical Position took over the AdWords account:

77%
Click Increase

97%
CTR Increase

79%
CPC Decrease

9%
Cost Decrease

500
Calls Increase

106x
ROI

Company Overview

Headquartered in Montreal, Cavalia Inc. is an entertainment company that specializes in the creation, production and touring of shows for audiences of all ages. Founded by Normand Latourelle, the company has an expertise in equestrian and performing arts, and is known for making the most of cutting-edge technology, multimedia and special effects, which allows for the creation of magical, unique, never-before-seen theatrical experiences. that presents large-scale equestrian and performing arts productions.

Project Description

Our engagement started after conducting an audit of Cavalia's campaigns and in only a month of managing Cavalia's PPC campaigns we were able to show dramatic results. We were able to nearly double all of Cavalia's previous metrics while decreasing their ad spend by over $1,000/mo. Remarketing and display ads played a very important role in this success. Staying true to the mysteriousness of the client’s equestrian performances, we designed with simplicity in mind. Building a set of display ads for Cavalia and Odysseo gave us the opportunity to market to an additional online audience for their already-known international presence of live horse shows.

Services

Search Ads

Display/Remarketing Ads

Call Tracking

Targeting

National

Local

Mobile

Desktop

Networks

AdWords

Google Display Network

Bing Ads

AdRoll