Partner Enablement Manager
Craig Soto is an enthusiastic Partner Enablement Manager, with over 8 years in software development and digital marketing. He has helped companies of all sizes craft solutions, deliver effective trainings and measure success. Originally from Salt Lake City, Utah. Has lived on 3 continents and visited over 20 countries.
Client Solutions Manager
Jerry Smith is a Client Solutions Manager, helping large and strategic e-commerce clients achieve their objectives across Facebook's properties. Prior to Facebook, Jerry led a team at Fanatics to develop marketing plans across social platforms for major partners including NFLShop, NBAStore, NHLShop, and Nascar Superstore. Jerry started his marketing career at eBay where he tested the ROI of emerging platforms, giving him perspective on both sides of the industry. In his free time, Jerry can be found cheering on Chicago sports teams, hiking, or on the soccer field.
Director of Partnerships & Client Solutions
As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.
Director of Enterprise Search
Brian leads and sets the strategy for the 1400 eCommerce and enterprise clients of Logical Position. Not only is he one of the most brilliant analytics minds around, but he spends his free time training for events like the PBP bike race in France that is a mere non-stop 1200 km race.
Senior Enterprise Strategist
Brandon Bauer has been in the digital space for over 7 years. Brandon focuses on helping the largest brands develop online strategies specific to their market and business models. He was one of the first YouTube Gurus certified by Google and is full of intimate knowledge regarding audiences and remarketing. When he isn’t working at Logical Position, you’ll find him spending time with his wife and three young daughters.
Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
Director of Conversion Strategy
Dan is the Director of Conversion Strategy at The Good. Dan and the team at The Good make a practice of forming key strategies to boost online ecommerce performance using testing, optimization, and data-backed insights.
Principl Solutions Engineer
Stuart is the Principl Solutions Engineer at BigCommerce. He supports the development of architecture and technical design for enterprise merchants. Having worked in a variety of functions across merchant, agency, and product, he provides a diverse background of stories to share. He's also a passionate contributor to a range of technical delivery fields.
As Regional Director of Channel & Strategic Partnerships, Art oversees the daily operation of Listrak’s West Coast office and works closely with CEO Ross Kramer and co-founder / COO Howard Kramer to plan for growth of the Western Region business from an operations and strategic partnership – channel marketing strategy. Art brings to Listrak more than two decades of retail marketing experience and executive level management skills, with the past 18 years focused on e-commerce and omnichannel marketing solutions. Art’s Fortune 500 retail experience brings additional insight to Listrak’s omnichannel clients to ensure their success across all digital marketing channels.
Manager, Ecommerce Strategy
Kinsey is Manager of Ecommerce Strategy at Skullcandy, Inc. where she focuses on implementing new site functionality that improves customer perception of the Skullcandy brand and increases conversion. These new technologies target the youthful, active consumer so that Skullcandy can meet its customers where they are. She concentrates on emerging trends within the marketplace, especially as they relate to the millennial consumer, so that Skullcandy lives on the cutting edge of ecommerce. She is avid about the outdoors and can generally be found scaling mountains in her home of Park City, Utah.
Customer Acquisition on Google
Acquisition begins with engagement, and there have never been better ways to engage your customers on Google. During these sessions, you’ll learn to increase acquisition through paid search and shopping, video content, mobile optimizations, and more. Presenters will also discuss how differentiating branded and non-branded campaigns across all channels can increase acquisition efficiency.
Growing Customer Lifetime Value
Increasing the lifetime value of your customers requires a long term strategy that starts with audience segmentation. Presenters will discuss a range of tactics for building target audiences and delivering compelling content that increases brand loyalty and repurchasing. From video nurturing and product suggestions, to targeted email and text campaigns, you’ll learn the most effective (and ineffective) ways to keep your customers coming back.
and Dinner to follow
Enjoy dinner and conversation with other businesses in the digital space. Hear from Facebook on what they’ve learned through detailed case studies about how to successfully acquire and nurture your customers.
- 8:00 AM
Buses depart Hyatt Regency Santa Clara
- 9:00 AM
Arrival at Google’s partnerplex and check-in
**Limited parking on Google’s Campus**
- 9:00 – 9:30 AM
Coffee and light refreshments
Customer Acquisition on Google
- 9:30 AM – 12:00 PM
- Paid Search
- Video for acquisition
- How to utilize brand vs non-brand across all channels
- The power of mobile (when executed correctly)
- 12:00 – 1:30 PM
Lunch and tour of Google’s campus
Growing Customer Lifetime Value
- 1:30 – 4:00 PM
- Using customer match lists
- RLSA (Remarketing lists for search ads)
- Video for nurturing customers
- Email/text, product suggestions
Happy hour and Dinner to follow
- 4:00 – 5:15 PM
Happy Hour at Google
- 5:30 PM
Buses leave Google’s campus to Hyatt Regency Santa Clara
- 6:30 – 9:00 PM
Dinner with Facebook at Hyatt Regency.
Hear from Facebook how to acquire and nurture your customers. Including case studies.
Both sessions will have round table discussions allowing non-competing brands to interact and learn from other brands solving similar issues.
Hyatt Regency Santa Clara5101 Great America Pkwy
Santa Clara, CA 95054