August 8th, 2018

Acquire More, Earn More

Find out what is really going to move the needle for your business online

This exclusive one-day conference at Google’s NYC headquarters will equip you with insights and strategies for driving customer acquisition and lifetime value. During roundtable discussions with experts from Google, Logical Position, Facebook, and partnering companies, you’ll learn to more fully leverage the marketing channels and tools that matter most for your business. You’ll leave the conference with actionable items you can implement now to set yourself up for quick gains this holiday season.

Register for the event

Key insights
from our partners on

  • How AdWords account structure can impact the market share your business can acquire
  • How to extend and leverage your customer lifetime value with personalization and CRM tools
  • How category level content can raise your organic rankings and lower your PPC CPCs

Hosted at Google's NYC Headquaters

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Listrak logo BigCommerce logo Shopper Approved logo UPS logo The Good logo

Speakers

Amy Swartz
Partner Enablement Manager


Amy Swartz is the Lead of Media Sales Enablement for SEM premier partners at Google. She is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners. Originally from Buffalo, NY has spent the last 18 years in California and now lives in NYC.

Google logo
Picture of Ryan Garrow

Ryan Garrow
Director of Partnerships & Client Solutions


As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.

Logical Position full color logo
Picture of Brian Aldrich

Brian Aldrich
Director of Enterprise Search


Brian leads and sets the strategy for the 1400 eCommerce and enterprise clients of Logical Position. Not only is he one of the most brilliant analytics minds around, but he spends his free time training for events like the PBP bike race in France that is a mere non-stop 1200 km race.

Logical Position full color logo
Picture of Jon MacDonald

Jon MacDonald
Founder


Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

The Good logo

Nick Tranfaglia
Enterprise Sales Manager


Bio Coming Soon.

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Picture of Vince Lebon

Vince Lebon
Founder + Designer


Vince Lebon is a husband, a father, a founder and a forever curious design collaborator. He has collaborated with leading brands such as Adidas, Asics and Footlocker. From the beginning of the creative process he unitizes his unique set of skills and experience to think conceptually and drive innovation through design, strategy and collaboration. Naturally curious, with a thirst for knowledge, Vince has developed and refined his craft with leading professionals such as shoemaker Andrew McDonald in Sydney, Australia, SLEM Innovation & Training Institute in the Netherlands and Pensole Footwear Academy in Oregon, USA. Formally trained as a multimedia designer who fell in love with footwear and product design at an early age in Australia, has recently moved to Brooklyn, New York to follow his passion. Vince has been awarded two Pensole Scholarships; winning the ‘Future of Footwear’ Master Class sponsored by Foot Locker x Asics and also recently winning the ‘Lace up’ the ultimate sneaker design competition by Adidas x Youtube. His own brand Rollie is the stylish and playful go-to footwear brand for frequent travelers and style-seekers, which was named a Brand to Watch by the world’s leading trend forecasting service WGSN and has been featured in various leading media publications such as: NBC, Nylon, Esquire, Monocle and Elle. Vince was also invited to be a guest speaker for the ‘Collective Hub’ Kick, Start, Smart as a leader in Innovation and Brand Building “The X Factor”; the Collective Hub magazine is now sold in 37 countries. Inspired by culture, music, fashion and the color that surrounds him, Vince is laser focused on design collaboration and human connection: looking to become a leading co-branded guest designer who collaborates on capsule projects with major brands and influencers; known for his iconic aesthetic, vivid storytelling and unique focus to innovate the customer experience and supply chain.

Rollie logo

Details

Session one

Customer Acquisition on Google

Acquisition begins with engagement, and there have never been better ways to engage your customers on Google. During these sessions, you’ll learn to increase acquisition through paid search and shopping, video content, mobile optimizations, and more. Presenters will also discuss how differentiating branded and non-branded campaigns across all channels can increase acquisition efficiency.

Session two

Growing Customer Lifetime Value

Increasing the lifetime value of your customers requires a long term strategy that starts with audience segmentation. Presenters will discuss a range of tactics for building target audiences and delivering compelling content that increases brand loyalty and repurchasing. From video nurturing and product suggestions, to targeted email and text campaigns, you’ll learn the most effective (and ineffective) ways to keep your customers coming back.

Happy hour to follow

Location announced at event

Wind down from the day’s sessions with a happy hour. Meet other conference goers, enjoy drinks together, and expand your network in the digital space.

Schedule

  • Noon
    Check-in at Google

Session One

Customer Acquisition on Google
  • 1:00 – 3:00 PM
  • Paid Search
  • Shopping
  • RLSA/Remarketing
  • Video for acquisition
  • How to utilize brand vs non-brand across all channels
  • The power of mobile (when executed correctly)

Session Two

Growing Customer Lifetime Value
  • 3:15 – 5:00 PM
  • Using customer match lists
  • RLSA (Remarketing lists for search ads)
  • Video for nurturing customers
  • Email/text, product suggestions

Happy hour to follow

  • 5:30 – 7:30 PM
    Happy Hour at announced location
Both sessions will have round table discussions allowing non-competing brands to interact and learn from other brands solving similar issues.

Registration is now closed. If you would like to attend please contact Ryan Garrow