March 4th, 2020

Digital Growth & Innovation Summit

Join Logical Position, Ware2Go and partners for a Digital Growth & Innovation summit covering trends and strategies to win in 2020. We will go through online growth goals and what you’ll need to execute against them.

Hear from former head of business development at Google, Adam Jones, who will lead a panel of local business owners on what they are seeing and planning for in the coming year.

Jon MacDonald of The Good will do a live teardown of a landing page to explain what he looks for to increase conversion rates.

Ware2Go will explain the state of the fulfillment world for ecommerce companies. Join us for a half day of content and networking.

The Good logo Facebook logo Ware2Go logo Google logo Logical Position logo

Event Overview

  •    Wednesday, March 4, 2020 — Lake Oswego, OR — 8 am – noon
  •    Learn how to drive and convert traffic to scale your online business at costs/volume that make sense for your unique business
  •    Speakers from local businesses and industry experts from Google and Microsoft discussing the latest issues and what is on the mind of every executive in 2020
  •    Two keynote speakers addressing innovation and digital transformation
  •    Useful knowledge for all business owners and internal marketing teams
  •    Registration only $249


Picture of Jon MacDonald

Jon MacDonald

Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

The Good logo
Luke Schnacke

Luke Schnacke

With over ten years sales, product and marketing experience in the European outdoor and sportswear market, Luke and his family crossed the pond in 2015. Following four years with HI-TEC as VP of Product and Sales he fulfilled a long term dream of starting his own business in Jan 2019. Ironman 4×4 is experiencing significant growth, with digital marketing and an unwavering consumer focus at its core. Outside of work you will find Luke somewhere outdoors, climbing, hiking, or hauling the kids around Mt hood on a sled.

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Madeline Eastman

Madeline Eastman
Senior Manager Ecommerce Project Management

Madeline is a senior-level eCommerce expert with ten years of experience working in e-commerce technology and digital marketing. She’s a hands-on leader that knows the key to success lies in developing talent in those around you. She’s been directly responsible for building out e-commerce and digitally native teams with both internal and external talent. Additionally, she has deep experience in implementing and optimizing large-scale digital marketing and customer acquisition strategies. At Madeline’s core, she is a lover of deep powder, lukewarm coffee, and type two fun.

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Kelsey Durrett

Kelsey Durrett
Marketing Strategy at Ware2Go

Kelsey Durrett is a Sr Manager in the eCommerce Strategy group at UPS and currently runs the Channel Marketing programs for a UPS subsidiary, Ware2Go. In 2018, she worked on the ideation and launch of Ware2Go, which provides on-demand fulfillment solutions, inventory management, and supply chain analytics to small and mid-sized customers. Kelsey earned her MBA from the University of North Carolina at Chapel Hill and lives in Atlanta.

Ware2Go logo
Erik Urdahl

Erik Urdahl
Ecommerce Producer at Danner Boots/LaCrosse Footwear

As the e-commerce producer at LFI, Erik is tasked with ecom planning including forecasting and rolling out seasonal sales. While prepping for the near future, Erik also oversees more immediate needs such as the launching of new products, the implementation of new marketing content, and a variety of merchandising duties. Erik’s background in creating commercial media has also found him serving as an art director and occasional photographer when the need arises. In addition to his role at Danner/LaCrosse Footwear, Erik also serves on the Board of Directors of We Love Clean Rivers and spends many hours volunteering for several whale and ocean conservation groups.

LaCrosse Footwear logo
Mike Weinhouse

Mike Weinhouse
CO-CEO / Founder

With nearly a decade of Internet marketing experience, Michael has led Logical Position’s growth from founding to its position today as a leader in digital marketing. Today, he oversees all sales and product development for the company. Michael received a Bachelor of Science in Economics from Portland State University and graduated from Jesuit High School in Portland, Oregon. He enjoys spending time with his family, traveling, and golfing.

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Adam Jones

Adam Jones
Director of Business Development

Adam Jones is the Director of Business Development at Logical Position. In this role, he is focused on creating growth opportunities for LP through new partnerships, acquisitions and products. Prior to joining Logical Position in 2019, Adam spent 8+ years at Google as the Head of US Business Development where he recruited and managed relationships with Google’s top strategic partners, including Logical Position. He’s a graduate of the University of Utah and has a B.A. in Economics. When Adam is not looking for Logical Position’s next big line of business he is spending time with his wife and 4 kids whose interests span soccer, football and basketball. He loves live music, plays the drums and has no plans to ever leave food truck heaven, a.k.a. Austin Texas.

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Ryan Garrow

Ryan Garrow
Director of Partnerships & Client Solutions

As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.

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Kruse Oaks 1
5300 Meadows Road
Lake Oswego, OR 97035


Wed, March 4, 2020
8:00 AM – 12:00 PM PST

Attend Digital Growth & Innovation Summit

Expand your digital marketing presence on March 4th