Google Advertiser Summit - Critical Lead Generation Strategies

Join us for an exclusive in-person client event at Google’s stunning Bay View office, where we’ll deliver cutting-edge lead generation strategies to elevate your advertising in 2025 and beyond. Our expert-led sessions will cover:

  • Offline Conversion Tracking – Bridge the gap between online ads and real-world results
  • Top-of-Funnel Strategies – Attract and engage new audiences effectively
  • Performance Max (PMax) – Maximize your reach with Google’s most advanced campaign type
  • Branding with Google’s Tools – Build a powerful brand presence across Google’s platforms

Event Details

Info to Know

📅 Thursday, April 10th, 2025

⌚ 9:00 AM – 5:00 PM

📍 Google Building CL2
1200 Crittenden Ln, Mountain View, CA 94043

What to Expect

  • Morning presentation sessions from Google & LP teams
  • Catered lunch
  • Afternoon 1:1 Strategic Account Review with your LP Account Manager
  • Private tour of Google’s Bayview Campus
  • End-of-day social hour

Event Schedule

9:00 AM – 9:30 AM

Check-In & Breakfast

9:30 AM – 9:45 AM

Welcome & Partnership Intro

9:45 AM – 10:15 AM

Top-of-Funnel Tactics: Educate & Engage to Drive Lead Generation

Karly Scott – Manager of Strategy | Enterprise Client Services, LP

10:15 AM – 10:45 AM

Building Brands, Driving Leads: Leveraging YouTube Advertising for Lead Generation

Darren Pan – Regional Product Lead, YouTube

10:45 AM – 11:00 AM

Break

11:00 AM – 11:30 AM

From Click to Close: Mastering Offline Conversion Tracking for Lead Success

Matt Bowen – Director of Enterprise Acquisition & Strategy, LP

11:30 AM – 12:00 PM

Maximize Leads with PMax: Google’s Most Advanced Campaign Type

Jenny Whitehead – Performance Product Lead, AI Powered Google Ads

12:00 PM – 1:00 PM

Lunch

1:00 PM – 2:30 PM

Group A – Executive 1:1 Strategic Account Review

Group B – Google Office Tour

2:30 PM – 4:00 PM

Group A – Google Office Tour

Group B – Executive 1:1 Strategic Account Review

4:00 PM – 5:00 PM

Social Hour

Afternoon Breakout Groups

Group A Group B
ATC Mobility Room 2T8 Henry Schein Room 2T2
SID Mourning Tree Service Room 2T6 The Lash Lounge Room 2T6
Mind Rx Group Room 2T4 Kriete Group Room 2T4
Alkaviva Room 2T2 Pickering Labs Room 2T0
New England Outdoor Room 2T0 RNR Tires Room 2M8
Green Ridge Solar Room 2M8 Skid Pro Room 2M6
Go Blue Tours Room 2M6
The Lavatory Room 2M4
Revology Cars Room 2M2
Logical Position & Google
Accommodations

The following accommodations are within close proximity to the Google Bayview Office.

*Attendance to the event is free to clients however, travel accommodations are not included.

Shashi Hotel Mountain View

Shashi Hotel Mountain View

1625 N Shoreline Blvd
Mountain View, CA 94043

1 mile from Google Campus

AC Hotel Palo Alto

AC Hotel Palo Alto

744 San Antonio Rd
Palo Alto, CA 94303

2 miles from Google Campus

Hotel Citrine, Palo Alto

Hotel Citrine, Palo Alto

750 San Antonio Rd
Palo Alto, CA 94303

2 miles from Google Campus

Hampton Inn & Suites Mountain View

Hampton Inn & Suites
Mountain View

390 Moffett Blvd
Mountain View, CA 94043

2 miles from Google Campus