Join us for an exciting in-person event at Google Cambridge! Discover the latest strategies and insights to conquer the advertising landscape with Google Ads. Get ready to unlock the secrets to success in 2024 and beyond. Don’t miss this incredible opportunity to connect with industry experts, network with fellow advertisers, and gain a competitive edge. Mark your calendars and get ready to win big with Google Ads!
Event Details
Info to Know
📅 Wednesday, May 15th, 2024
⌚ 9:00 AM – 5:30 PM EDT
📍 Google Cambridge Office, 355 Main Street Cambridge, MA 02142
What to Expect
- Morning presentation sessions
- Catered lunch
- Afternoon 1:1 QBR with your LP Account Manager
- Tour of Google Cambridge
- Happy Hour
Event Schedule
9:00 AM – 10:00 AM
Check-In & Breakfast
10:00 AM – 10:15 AM
The LP & Google Partnership
Brian Aldrich – Chief Product Officer – Logical Position
10:15 AM – 10:45 AM
Video Adoption & Creative
Luke Adkins – Global Product Lead, Creatives – Google
10:45 AM – 11:15 AM
YouTube Strategy
Karly Scott – Senior Account Manager Team Lead – LP
11:15 AM – 11:30 AM
Break
11:30 AM – 12:00 PM
Generative AI in the SERP
Brian Aldrich – Chief Product Officer – Logical Position
12:00 PM – 12:30 PM
The SEM State of Play
Matt Bowen – Associate Director of ENT Strategy – LP
12:30 PM – 1:30 PM
Lunch
1:30 pm – 3:00 pm
Group A – Executive 1:1 Sessions
Group B – Google Office Tour
3:00 pm – 4:30 pm
Group A – Google Office Tour
Group B – Executive 1:1 Sessions
5:00 PM – 6:00 PM
Happy Hour
Afternoon Breakout Groups
| Group A | Group B |
|---|---|
| Great Nation Moving | Optishot Golf |
| McLaren Industries | Hydraulax |
| Alexandra’s Bride | Sea Bags |
| Hotel Collection | Bowlers Mart |
| Green Ridge Solar | Anthem Sports |
| The Lash Lounge |
