Welcome to the LP x Google Advertiser Summit! We’re glad you’re here and look forward to a day of discussions surrounding your business’s strategies for success in 2024!
Event Details
Info to Know
📅 Thursday, February 8th, 2024
⌚ 9:00 AM – 5:30 PM PDT
📍 Google Portland Office, 555 SW Morrison St Ste 500
What to Expect
- Morning presentation sessions
- Catered lunch
- Afternoon 1:1 QBR with your LP Account Manager
- Tour of Google Portland
- Happy Hour
Event Schedule
9:00 am – 9:30 am
Check-In & Breakfast
9:30 am – 9:50 am
Kick Off – Google x LP Partnership
Kamau Brown (Google) & Brian Aldrich (LP)
9:50 am – 10:10 am
Generative AI in the SERP – What to Expect in 2024
Brian Aldrich (LP)
10:10 am – 10:30 am
Advanced E-Commerce – How to Move Beyond Basic Product Type Segmentation
Matt Bowen (LP)
10:30 am – 10:40 am
Break
10:40 am – 11:00 am
Consumer Path to Purchase – An Omni-channel Approach
Nick Zatta (LP)
11:00 am – 11:20 am
PMax & Broad Match – Recommended Strategies
Alex Ioch (Google)
11:20 am – 11:40 am
Metrics Adoption & Creative – Looking Ahead at 2024 Trends
Luke Adkins (Google)
12:00 pm – 1:00 pm
Lunch Break
1:00 pm – 2:30 pm
Group A – Meetings with LP Account Team
Group B – Google Office Tour
3:00 pm – 4:00 pm
Group A – Google Office Tour
Group B – Meetings with LP Account Team
4:30 pm – 5:50 pm
Happy Hour Hosted at Google Office
Client Groups
| Group A | Group B |
|---|---|
| Promotion Choice | TerraFirma |
| Aulterra | Clean Water Store |
| Bunnies by the Bay | Mountain Rose Herbs |
| Perfect Makeup Mirrors | See Kai Run |
| Guitar Center | Chefs Corner Store |
| Big Top Shelters | |
| Connecta Satellite |
