Speakers
Maresa Friedman
Google Certified Speaker
• At one time running teams across 3 continents with 12 countries and 5 languages
• Background in Global Operations, Market Development & Business Intelligence
• Corporate Executive turned Entrepreneur
• Strategist, Writer, Content Contributor for Top 25 Online print & digital publications
• TEDx Speaker
• Mom of 2 kid under 12, wife to a global fortune 50 executive (our life moves fast)
Scott Beyer
Account Director at Microsoft Search Advertising
Scott leads a team responsible for approximately $200MM in Southeast Ad Sales Revenue focused on embedding subject matter expertise to empower advertisers to achieve optimal business results through Microsoft Advertising. His career has evolved from 18 years of trusted partnerships with Fortune 500 companies via previous roles at Careerbuilder, Yahoo, and nine years at Microsoft. Scott is committed to the advancement of the next generation of leaders having actively worked with many non-profit organizations such as Moving In The Spirit and Lost N Found Youth Atlanta. He actively seeks out opportunities in the underserved communities by helping diverse candidates and recent college graduates to seek and secure employment by obtaining the proper education, training, mentorship and skill set to make it in the digital marketing and technology field.
Ryan Garrow
Director of Partnerships & Client Solutions
As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.
Brian Aldrich
Vice President of Search
Brian leads and sets the strategy for the 1400 eCommerce and enterprise clients of Logical Position. Not only is he one of the most brilliant analytics minds around, but he spends his free time training for events like the PBP bike race in France that is a mere non-stop 1200 km race.
Andrew Bressers
Vice President of Sales
Andrew Bressers is a native of Northeastern Wisconsin, and a graduate of the United States Military Academy at West Point. After multiple deployments as an Infantry lieutenant and, later captain, Andrew moved from the Army life into a career in healthcare information. He help found a company that offered a software platform and services to streamline the transition from paper medical records to electronic. When Andrew joined Shopper Approved it was a great fit for his SaaS background, but a whole new world diving into e-Commerce. User-generated content and customer stories have quickly become Andrew’s passion. He enjoys nothing more than helping merchants collect and display their stories. When Andrew is not immersed in the thrilling world of reviews he can be found enjoying the beaches of Florida with his wife and daughter.
Jon MacDonald
Founder
Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
Casey Armstrong
Chief Marketing Officer
Casey Armstrong is the Chief Marketing Officer at ShipBob, which brings next- and 2-day delivery to ecommerce brands. Prior to ShipBob, he served as Vice President of Marketing at BigCommerce, SVP at Watchmaster, and CEO of PaleoHacks (acquired).
Brian Parks
VP of Enterprise Solutions
Brian is the Vice President of Enterprise Solutions at BigCommerce which includes sales, sales engineering, and design partners working with enterprise clients. He brings more than two decades of experience helping technology companies grow revenues at companies including MessageOne, Dell, and Tippr.
Brandon Bauer
Manager of Enterprise Strategy
As a 10-year veteran of the search engine marketing industry, Brandon has made significant contributions to Logical Position’s enterprise team. He creates multichannel campaigns for some of the company’s largest accounts and helps train the department’s account managers. And by attending multiple invite-only seminars put on by YouTube, Brandon has also pioneered Logical Position’s YouTube advertising services.
Isaac Dallas
Co-founder & CMO at Prisma Systems
Isaac cofounded Prisma Systems to develop XSPACE, an app that simplifies the process of creating and inputting product content into ecommerce systems. Amidst his entrepreneurial journey, Isaac served as the project lead for an augmented reality app for Harvard and Apple. His experience owning multiple businesses, including a website development firm, has lead to successful digital strategy work for companies like State Farm Bank.
Jason Harra
Co-founder and CEO
Jason is the CEO and co-founder of SellerActive, a multichannel management platform built to help retailers expand their product visibility across all major online marketplaces, with a focus on Amazon. Before launching SellerActive, Jason co-lead Bookbyte, an e-commerce retailer that grew from humble beginnings in a garage, to a business that successfully earned $125m annual revenue, and featured in the IRCE Top 500 Retailers and Amazon’s Top 25 Marketplace sellers. Jason has a passion for multichannel ecommerce strategy, with a focus on leveraging technology to gain competitive advantages, optimize products and pricing, and predict profits.
Schedule
Check In
at Hyatt Regency Atlanta
- 8:30 – 9:00 AM
Enjoy coffee and a continental breakfast while connecting with our presenters and your fellow attendees.
Session One
2018 Holiday Lessons: Successes, Failures & Next Year’s Plan
- 9:00 AM – 12:00 PM
Many marketers forecasted the increase in mobile shoppers and ecommerce transactions this holiday season. However, targeting those shoppers to maximize return was a common struggle. In this session, we’ll explore last season’s click and conversion patterns to help you create successful strategies for both the holiday rush and the entire year.
Discussion Topics:
- Paid Search
- Shopping
- Mobile Engagement
- User Patterns & Trends
- Opportunities for 2019
Lunch
Meal provided*
- 12:00 – 1:00 PM
Session Two
Build a Shelter While It’s Sunny: Growing Through a Changing Economy
- 1:00 – 4:00 PM
Economic slowdowns are inevitable—but if you’re prepared, you’ll continue to grow. Fair warning: the best strategies for tough times may seem counterintuitive, such as accepting short-term loss for long-term gain, but your company will emerge better for it. Join us for this session, where we’ll provide precise examples to help your business adopt future-oriented practices.
Discussion Topics:
- Economic Forecasting
- Decline-Proofing Your Business
- Competitor Strategies
- Long-Term Sales Goals
Happy Hour
- 4:00 – 6:30 PM
Wind down and reflect on the day at our dinner. Take this opportunity to share a drink with other conference goers and expand your digital marketing network.
Dinner
Meal provided*
- 6:30 – 7:30 PM
* All meals will be prepared according to your dietary preferences. If you have restrictions that aren’t listed in the registration form below, please select ‘Other’ and we’ll reach out to clarify your requirements.
Hotel Accommodations
Hyatt Regency Atlanta
265 Peachtree St NEAtlanta, GA 30303
To make your reservations, please click here: https://www.hyatt.com/en-US/group-booking/ATLRA/G-LPXC
If you need additional assistance, please contact us at 877-803-7534 or click here to find contact information by Region.
If the group rate is no longer available, prevailing rates may be offered for some or all of your dates.