February 19th, 2019

Grow Online in Tomorrow’s Economy

Attend LPX Connect Atlanta on February 19th to expand your digital presence and surpass your competition in 2019 and beyond

Our one-day conference will feature speakers from the forefront of digital advertising, including executives at Google, Logical Position and partner companies. Together we’ll analyze the 2018 holiday season, prepare you for the year ahead and outline strategies for growth as the economy changes. Register now—it’s going to be a big day and seats are limited.

Register Today

Event Overview

  • Deadline to register is 11:59 pm PST on February 15th, 2019
  • Hosted at Hyatt Regency Atlanta, 265 Peachtree St NE, Atlanta, GA 30303
  • 1 day, many engaging speakers, delicious food & amazing connections
  • Session One – 2018 Holiday Lessons: Successes, Failures & Next Year’s Plan
  • Session Two – Build a Shelter While It’s Sunny: Growing Through a Changing Economy
Google logo Listrak logo BigCommerce logo Shopper Approved logo UPS logo The Good logo ShipBob logo Bing logo


Maresa Friedman

Maresa Friedman
Google Certified Speaker

• At one time running teams across 3 continents with 12 countries and 5 languages
• Background in Global Operations, Market Development & Business Intelligence
• Corporate Executive turned Entrepreneur
• Strategist, Writer, Content Contributor for Top 25 Online print & digital publications
• TEDx Speaker
• Mom of 2 kid under 12, wife to a global fortune 50 executive (our life moves fast)

Google logo
Picture of Scott Beyer

Scott Beyer
Account Director at Microsoft Search Advertising

Scott leads a team responsible for approximately $200MM in Southeast Ad Sales Revenue focused on embedding subject matter expertise to empower advertisers to achieve optimal business results through Microsoft’s Bing Ads platform. His career has evolved from 18 years of trusted partnerships with Fortune 500 companies via previous roles at Careerbuilder, Yahoo, and nine years at Microsoft. Scott is committed to the advancement of the next generation of leaders having actively worked with many non-profit organizations such as Moving In The Spirit and Lost N Found Youth Atlanta. He actively seeks out opportunities in the underserved communities by helping diverse candidates and recent college graduates to seek and secure employment by obtaining the proper education, training, mentorship and skill set to make it in the digital marketing and technology field.

Bing logo
Picture of Ryan Garrow

Ryan Garrow
Director of Partnerships & Client Solutions

As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.

Logical Position full color logo
Picture of Brian Aldrich

Brian Aldrich
Vice President of Search

Brian leads and sets the strategy for the 1400 eCommerce and enterprise clients of Logical Position. Not only is he one of the most brilliant analytics minds around, but he spends his free time training for events like the PBP bike race in France that is a mere non-stop 1200 km race.

Logical Position full color logo
Picture of Andrew Bressers

Andrew Bressers
Vice President of Sales

Andrew Bressers is a native of Northeastern Wisconsin, and a graduate of the United States Military Academy at West Point. After multiple deployments as an Infantry lieutenant and, later captain, Andrew moved from the Army life into a career in healthcare information. He help found a company that offered a software platform and services to streamline the transition from paper medical records to electronic. When Andrew joined Shopper Approved it was a great fit for his SaaS background, but a whole new world diving into e-Commerce. User-generated content and customer stories have quickly become Andrew’s passion. He enjoys nothing more than helping merchants collect and display their stories. When Andrew is not immersed in the thrilling world of reviews he can be found enjoying the beaches of Florida with his wife and daughter.

Shopper Approved logo
Picture of Jon MacDonald

Jon MacDonald

Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

The Good logo
Picture of Casey Armstrong

Casey Armstrong
Chief Marketing Officer

Casey Armstrong is the Chief Marketing Officer at ShipBob, which brings next- and 2-day delivery to ecommerce brands. Prior to ShipBob, he served as Vice President of Marketing at BigCommerce, SVP at Watchmaster, and CEO of PaleoHacks (acquired).

ShipBob logo

Brian Parks
VP of Enterprise Solutions

Brian is the Vice President of Enterprise Solutions at BigCommerce which includes sales, sales engineering, and design partners working with enterprise clients. He brings more than two decades of experience helping technology companies grow revenues at companies including MessageOne, Dell, and Tippr.

BigCommerce logo
Picture of Brandon Bauer

Brandon Bauer
Manager of Enterprise Strategy

As a 10-year veteran of the search engine marketing industry, Brandon has made significant contributions to Logical Position’s enterprise team. He creates multichannel campaigns for some of the company’s largest accounts and helps train the department’s account managers. And by attending multiple invite-only seminars put on by YouTube, Brandon has also pioneered Logical Position’s YouTube advertising services.

Logical Position full color logo
Picture of Isaac Dallas

Isaac Dallas
Co-founder & CMO at Prisma Systems

Isaac cofounded Prisma Systems to develop XSPACE, an app that simplifies the process of creating and inputting product content into ecommerce systems. Amidst his entrepreneurial journey, Isaac served as the project lead for an augmented reality app for Harvard and Apple. His experience owning multiple businesses, including a website development firm, has lead to successful digital strategy work for companies like State Farm Bank.

Xspace logo
Picture of Jason Harra

Jason Harra
Co-founder and CEO

Jason is the CEO and co-founder of SellerActive, a multichannel management platform built to help retailers expand their product visibility across all major online marketplaces, with a focus on Amazon. Before launching SellerActive, Jason co-lead Bookbyte, an e-commerce retailer that grew from humble beginnings in a garage, to a business that successfully earned $125m annual revenue, and featured in the IRCE Top 500 Retailers and Amazon’s Top 25 Marketplace sellers. Jason has a passion for multichannel ecommerce strategy, with a focus on leveraging technology to gain competitive advantages, optimize products and pricing, and predict profits.

SellerActive logo


Check In

at Hyatt Regency Atlanta

  • 8:30 – 9:00 AM
    Enjoy coffee and a continental breakfast while connecting with our presenters and your fellow attendees.

Session One

2018 Holiday Lessons: Successes, Failures & Next Year’s Plan
  • 9:00 AM – 12:00 PM
    Many marketers forecasted the increase in mobile shoppers and ecommerce transactions this holiday season. However, targeting those shoppers to maximize return was a common struggle. In this session, we’ll explore last season’s click and conversion patterns to help you create successful strategies for both the holiday rush and the entire year.
Discussion Topics:
  • Paid Search
  • Shopping
  • Mobile Engagement
  • User Patterns & Trends
  • Opportunities for 2019


Meal provided*
  • 12:00 – 1:00 PM

Session Two

Build a Shelter While It’s Sunny: Growing Through a Changing Economy
  • 1:00 – 4:00 PM
    Economic slowdowns are inevitable—but if you’re prepared, you’ll continue to grow. Fair warning: the best strategies for tough times may seem counterintuitive, such as accepting short-term loss for long-term gain, but your company will emerge better for it. Join us for this session, where we’ll provide precise examples to help your business adopt future-oriented practices.
Discussion Topics:
  • Economic Forecasting
  • Decline-Proofing Your Business
  • Competitor Strategies
  • Long-Term Sales Goals

Happy Hour

  • 4:00 – 6:30 PM
    Wind down and reflect on the day at our dinner. Take this opportunity to share a drink with other conference goers and expand your digital marketing network.


Meal provided*
  • 6:30 – 7:30 PM
* All meals will be prepared according to your dietary preferences. If you have restrictions that aren’t listed in the registration form below, please select ‘Other’ and we’ll reach out to clarify your requirements.

Hotel Accommodations

Hyatt Regency Atlanta

265 Peachtree St NE
Atlanta, GA 30303

To make your reservations, please click here: https://www.hyatt.com/en-US/group-booking/ATLRA/G-LPXC

If you need additional assistance, please contact us at 877-803-7534 or click here to find contact information by Region.

If the group rate is no longer available, prevailing rates may be offered for some or all of your dates.

For more information on our next event, visit LPX Connect San Diego or contact Ryan Garrow