September 12th, 2019

Thrive in a Changing Economy, Win the Holiday

Attend LPX Connect Chicago on September 12th to expand your digital presence and surpass your competition in 2019 and beyond

How marketing teams, business owners, and agencies react to the quickly changing global economy will determine which companies will still be standing once the holiday shopping season concludes. Our one-day conference will feature speakers from the forefront of digital advertising, including executives at Google, Logical Position, and other partner companies. Together we’ll discuss ways you can grow your business this coming holiday season and plan ahead to power through a future economic downturn. Register now for $499—it’s going to be a big day and seats are limited.

Google logo BigCommerce logo Shopper Approved logo The Good logo The DotDigital Logo The ClearBanc Logo

Event Overview

  • Hosted at Hyatt Regency Chicago, 151 East Wacker Drive, Chicago, IL 60601
  • 1 day, many engaging speakers, delicious food & amazing connections
  • Session One – Successes, Failures & Strategies
  • Session Two – Build a Shelter While It’s Sunny: Growing Through a Changing Economy


Check In

at Hyatt Regency Chicago

  • 8:30 – 9:00 AM
    Enjoy coffee and a continental breakfast while connecting with our presenters and your fellow attendees.

Session One

Successes, Failures & Strategies
  • 9:00 AM – 12:00 PM
    Marketing experts forecast an increase in mobile shoppers and ecommerce transactions. However, many struggle to effectively target those shoppers in a way that maximizes their returns. In this session, we’ll explore the best tips and tricks to use to help you create successful strategies.
    Discussion Topics:
  • Paid Search
  • Shopping
  • Mobile Engagement
  • User Patterns & Trends
  • Opportunities for 2019


Meal provided*
  • 12:00 – 1:00 PM

Session Two

Build a Shelter While It’s Sunny: Growing Through a Changing Economy
  • 1:00 – 4:00 PM
    Economic slowdowns are inevitable—but if you’re prepared, you’ll continue to grow. Hear from actual businesses on how they’ve been able to grow their business online and increase lifetime value. Fair warning: the best strategies for tough times may seem counterintuitive, such as accepting short-term loss for long-term gain, but your company will emerge better as a result. Join us for this session, where we’ll provide precise examples to help your business adopt future-oriented practices.
    Discussion Topics:
  • Implementing Amazon Ads
  • Conversion Rate Optimization
  • Decline-Proofing Your Business
  • Competitor Strategies
  • Long-Term Sales Goals

Happy Hour

  • 4:30 – 6:30 PM
    Wind down and reflect on the day at our happy hour event. Take this opportunity to share a drink with other conference goers and expand your professional network.
* All meals will be prepared according to your dietary preferences. If you have restrictions that aren’t listed in the registration form below, please select ‘Other’ and we’ll reach out to clarify your requirements.


Picture of Maresa Friedman

Maresa Friedman
Google Certified Speaker

• At one time running teams across 3 continents with 12 countries and 5 languages
• Background in Global Operations, Market Development & Business Intelligence
• Corporate Executive turned Entrepreneur
• Strategist, Writer, Content Contributor for Top 25 Online print & digital publications
• TEDx Speaker
• Mom of 2 kid under 12, wife to a global fortune 50 executive (our life moves fast)

Google logo
Picture of Ryan Garrow

Ryan Garrow
Director of Partnerships & Client Solutions

As the CEO of TQE Marketing, Ryan transformed a boutique digital agency into one of the premier eCommerce marketing teams in the country. Since TQE was acquired by Logical Position, he has worked personally with thousands of clients of all sizes and industries to develop custom digital marketing strategies that minimize costs and maximize returns. Ryan and his wife have 4 kids and live on 8 acres in Sherwood, Oregon growing everything from heirloom tomatoes to blueberries to pinot noir grapes.

Logical Position full color logo
Picture of Micah Heath

Micah Heath
Director of Product Research and Development

With over 10 years of experience in the digital marketing industry, Micah has become an all-around ad guru. He helped start two successful agencies and has led paid search advertising teams for multiple Fortune 500 companies. At Logical Position, he researches, tests, and analyzes new approaches to paid search, social, shopping and more for clients ranging from SMB to enterprise. Micah spearheaded Logical Position’s Facebook and Amazon Ads programs, seeing the projects through from beta tests to product launches. In addition to developing the products and services themselves, he also teaches the agency’s talent how to execute his strategies.

Logical Position full color logo
Picture of Natalie Thomas

Natalie Thomas
Director of CRO & UX Strategy

Natalie Thomas is the Director of CRO & UX Strategy at The Good, the conversion rate optimization experts advising to some of the largest online brands including Adobe, The Economist, Autodesk and more. Natalie and her team leverage data and a catalog of research techniques to uncover conversion barriers and create sustainable growth strategies. She knows how to get people to convert.

The Good logo

Lauryn Spence
Sr. Regional Channel Manager

Lauryn Spence is a native Texan and a Sr. Regional Channel Manager with BigCommerce, the world’s leading SaaS eCommerce platform that supports merchants at every stage of their growth. Lauryn has been working with merchants in scaling and optimizing their eCommerce operations for over 5 years, and now manages agency partnerships to support the BigCommerce client base. She brings tons of experience with sales, technology, strategy, and marketing from previous companies including Hewlett-Packard and Air Liquide.

BigCommerce logo

Duane “DJ” Sprague
Chief Marketing Officer

Duane “DJ” Sprague is the CMO of Shopper Approved, a Trust Brands company. His 30-years of experience in marketing, advertising, and PR has included owning a marketing agency serving clients such as Hyundai, Toyota, and J.D. Power, and on the client-side with Eastman Kodak, NASCAR, the Utah Jazz, a mid-cap SaaS tech firm, and CMO and President of the Ad Board for JD Byrider, a national automotive franchise. He is a published columnist and holds a Master’s with Honors in Marketing, and several graduate certificates in Internet Marketing, Business Administration and Law.

Shopper Approved logo

Jeremy Vale
Email Marketing Manager

As the manager of email marketing at Logical Position, Jeremy is bringing his background in search engine optimization and process improvement to provide a product that meets the needs of small to medium sized businesses. With 5 years of adult learning and team building experience he is passionate about equipping others to succeed through education and coaching. Jeremy and his wife have 3 children and 2 dogs who love the outdoors and claim to be professional campers.

Logical Position logo

Chris Vale
Vice President of SEO & Website Development

Chris Vale is Logical Position’s Vice President of SEO & Website Development. With a decade of SEO experience, Chris has helped thousands of clients increase organic traffic and revenue over the years. He founded Virtue Advertising, an SEO agency that was acquired by Logical Position in 2015 and opened up the Chicago office for LP. He oversees the products, strategy and employees of Logical Position’s SEO, Web and Email divisions. Chris has presented SEO strategies and techniques on WGN Radio, Google events, the BBB and more. He holds an MBA in Organizational Management.

Logical Position logo

What Others Thought

Logical Position put on an event that not only provided detailed, actionable content for eCommerce leaders, but also intimate connections with decision makers throughout various eCommerce spaces. I highly recommend these events to any eCommerce company, or partner that works with eCommerce companies

Aaron ThompsonPortland Customer Success


Ryan put together a wonderful event that made me feel valued as an attendee. He took care of all the details…even ordering great wine. My holiday period broke records because of the LP X Connect. Can’t wait for the next one.

After almost 17 years at Google, I’ve been to my share of events, and I can confidently say this was one of the best in terms of actionable data for eCommerce companies.

Bob UttenreutherGoogle

Hotel Accommodations

Hyatt Regency Chicago

151 East Wacker Drive
Chicago, IL 60601

To make your reservations, please click here:

If you need additional assistance, please contact us at 877-803-7534 or click here to find contact information by Region.

Attend LPX Connect Chicago

Expand your digital presence on September 12th