How an SEO Website Audit Works

In today’s world, every business must have an online presence. It’s nearly impossible to survive the stiff competition without a solid and user-friendly online presence as a company. Many business owners are beginning to realize how essential it is to invest in search engine optimization for long-lasting rankings that bring customers into their websites steadily...

Latest Articles

Google Ads

How To Use Google Ads Data for SEO

Search engine optimization is something every business should invest in. SEO takes diligent effort and expertise but pays off in the long run by generating […]

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By: John Thuline | March 22, 2021

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Amazon Advertising

How To Make Your Business More Discoverable Online

The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive […]

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By: John Thuline | March 12, 2021

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SEO

A Guide To Optimizing Your Site for Local Search

Search engine optimization is essential to all businesses. The online realm is approaching saturation in most markets, making long-term organic search rankings more valuable than […]

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By: Randy Weber | March 2, 2021

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Google Analytics

How To Optimize Your Site To Appear in Google’s Local Pack

Google’s local pack is vital for businesses to show up, especially for local companies. There are many ways to ensure this happens. One of the […]

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By: Chris Vale | February 22, 2021

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SEO

SEO Best Practices for Content Discoverability

Search engine optimization (SEO) is a lucrative investment for all online businesses as well as businesses that rely on website traffic to find new customers. […]

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By: Randy Weber | February 15, 2021

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Blog Strategy

Top Reasons To Have a Blog Content Strategy

Search engine optimization, or SEO, is a form of digital marketing that improves a website’s organic rankings on search engines such as Google. SEO is […]

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By: Randy Weber | February 13, 2021

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Ecommerce

Why E-Commerce Businesses Require SEO

It’s no secret that e-commerce is taking off. It’s an industry that’s easy for many business owners to get into and convenient for shoppers. With […]

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By: Chris Vale | February 12, 2021

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Blog Strategy

The Importance of Having a Blog on Your Website

Blogging isn’t just a trend or alternative to journaling. Blogging is a vital part of search engine optimization and online business health. Providing informational and […]

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By: Randy Weber | February 11, 2021

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Marketing Strategy

A Guide To Different Types of Audience Segmentation

Digital marketing is a vital part of running a business in today’s digital era. Even before the pandemic, there was a push for businesses to […]

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By: Youssef El-Mansy | January 25, 2021

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SEO

A Guide to Avoiding SEO Disaster During a Website Redesign

When you run a business, it’s vital to maintain a quality website. Whether you run an e-commerce company, a service-based company, or anything in between, […]

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By: Chris Wibbe | January 13, 2021

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SEO

Understanding How Web Development Affects SEO

Website development is the first step to becoming an online success in business. Every business needs a functional, attractive website to keep sales flowing and […]

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By: Chris Wibbe | December 2, 2020

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PPC

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. […]

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By: Youssef El-Mansy | July 9, 2020

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SEO

The Importance of White Hat SEO

What Is White Hat SEO? If you have a business website, chances are you’ve heard the terms “white hat SEO” and “black hat SEO.” But […]

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By: Randy Weber | April 21, 2020

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Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial […]

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By: Lindsey Stier | April 1, 2020

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Marketing Strategy

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed […]

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By: Eric Scriven | March 19, 2020

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Marketing Strategy

Why Local Businesses Need Digital Marketing

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to […]

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By: Peter Spangle | January 30, 2020

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Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search […]

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By: Randy Weber | January 16, 2020

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SEO

Key SEO Factors to Consider During a Website Redesign

Redesigning your website can help you provide a better user experience and grow your brand’s presence. However, it’s important to consider the SEO implications during […]

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By: Randy Weber | August 21, 2019

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SEO

How to Improve your Website’s Crawlability and Indexability

Although no one knows Google’s exact search algorithm, there are certain aspects of your website that you can optimize for better crawlability and indexability. Properly […]

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By: Randy Weber | August 13, 2019

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Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this. You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something […]

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By: Peter Gillon | April 2, 2018

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Ecommerce

SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people […]

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By: Ryan Garrow | March 16, 2018

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down […]

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By: Shelby Goldstein | October 19, 2017

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Optimization

8 Ways to Optimize Your Website and Improve Conversion Rates

A website that’s easy on the eyes isn’t always easy to use. An attractive website is great, but it’s only one piece of the puzzle. […]

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By: Alex Hansen | August 1, 2017

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Advanced Marketing Strategy

Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign.  Although when playing your hand in SEO, […]

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By: Brian Zinkel | July 12, 2016

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Analytics

Top WordPress Plugins To Install

WordPress has a lot of features built-in that will make building your website a breeze. With such a large and vibrant developer community, there are […]

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By: Holden Page | December 11, 2015

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Basics

What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to […]

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By: Holden Page | August 26, 2015

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Landing Pages

Five Landing Page Services You Should Be Using

Converting visitors into email subscribers, customers, or followers takes more than a lackluster template your web host gave you. It takes a landing page built […]

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By: Holden Page | August 4, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and […]

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By: Mariah Ore | April 30, 2015

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Basics

4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your […]

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By: Mariah Ore | April 21, 2015

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Content Creation

SEO in 2015

Here’s a mind-blowing statistic: every second, 3.5 people look up “SEO” on Google. Why? Because more and more, achieving higher rankings on the organic search […]

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By: Mariah Ore | March 2, 2015

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Analytics

A Quick Intro to SEO

You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other […]

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By: Mariah Ore | February 24, 2015

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Basics

Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with […]

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By: Mariah Ore | August 20, 2014

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SEO

Advertising on Alternative Search Engines

What’s the Deal with Yahoo and Bing? […]

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By: Mariah Ore | July 24, 2014

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Content Creation

What Should You Be Doing in Addition to PPC

The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target […]

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By: Mariah Ore | July 11, 2014

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Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not […]

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By: Mariah Ore | June 26, 2014

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Basics

Three Easy Tips for Online Marketing

Did you know that over four million business listings on Google have been claimed by their business owners? At least several hundred, or even several […]

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By: Tony Palazzo | August 15, 2013

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