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The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple — Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google is constantly evaluating your […]Read More
If you’ve ever asked yourself whether your competitors could be clicking on your PPC ads, you are not alone. When your CPCs are high –and even when they’re not– you have to do what you can to protect your investment. Google is still a phenomenal advertising platform, but it never hurts to have some insurance! […]Read More
Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where are my Google ads?!” It can be very frustrating to be paying money to an agency or directly to Google yet not see your ads appear when you type in […]Read More