Attribution Posts

Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  [...]

By: Shelby Goldstein | May 11, 2017

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Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]

By: Mariah Ore | May 26, 2015

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Advanced SEM Practices

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]

By: Tim Benson | April 24, 2015

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Attribution

Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]

By: Mariah Ore | April 9, 2015

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Attribution

Why Restaurant Owners Should Use AdWords

Restaurant owners are often confronted with a slew of advertising options on a frequent basis, usually consisting of a heavy onslaught from radio stations, trade [...]

By: John Ganey | November 14, 2013

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