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Measuring Your Quality Score

To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, and cost. This is called Quality Score (QS). Quality Score was born from a misalignment of queries to ads, and presented as a dynamic solution to help remedy poor SERPs […]Read More

Combatting Click Fraud

If you’ve ever asked yourself whether your competitors could be clicking on your PPC ads, you are not alone. When your CPCs are high –and even when they’re not– you have to do what you can to protect your investment. Google is still a phenomenal advertising platform, but it never hurts to have some insurance! […]Read More

Youtube + AdWords = Perfect Match

It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences using video content. […]Read More

Why Restaurant Owners Should Use AdWords

Restaurant owners are often confronted with a slew of advertising options on a frequent basis, usually consisting of a heavy onslaught from radio stations, trade magazines, and local newspapers. These “traditional” mediums have recently been confronted with pressure from dining deal companies, usually offering their customers a heavy discount for dining at your restaurant and […]Read More