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The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple — Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google is constantly evaluating your […]Read More
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of us are driven by the […]Read More
Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where are my Google ads?!” It can be very frustrating to be paying money to an agency or directly to Google yet not see your ads appear when you type in […]Read More