Keyword Research Posts

Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Basics

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]

By: Shelby Goldstein | May 2, 2016

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Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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Content Creation

SEO in 2015

Here’s a mind-blowing statistic: every second, 3.5 people look up “SEO” on Google. Why? Because more and more, achieving higher rankings on the organic search [...]

By: Mariah Ore | March 2, 2015

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Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

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