PPC Posts

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

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Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

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Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

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PPC

The Ultimate Performance Max Checklist To Get You Ready

Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]

By: Jacob Rodin | February 8, 2023

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Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

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