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LP is proud to partner with Pinterest to help businesses reach high-intent audiences at every stage of the purchase journey. As part of Pinterest’s trusted partner ecosystem, LP helps brands unlock the full potential of one of the most commercially-minded platforms in paid social.

Why Pinterest Matters

More than 619 million monthly users actively researching products, building wishlists, and planning decisions on Pinterest, from home décor to health to fashion. For advertisers, that mindset changes everything. It’s more than mindless scrolling; it’s an action-based platform where users are primed to pin resources relevant to their interests.

50%

Of the 619M monthly active users are Gen Z

36%

Of buyers start searches on Pinterest instead of a search engine

97%

Of Pinterest searches are unbranded

Why Pinterest Advertising Works

Longevity

Pins have a 6–12 month average lifespan — compared to roughly 90 days for a Facebook ad. The investment keeps working long after a campaign launches.

High Intent Audience

Pinterest skews toward higher-income households, college-educated users, and active online shoppers. Users arrive with a plan. They are researching, saving, and comparing before they commit.

Efficiency Gains

Many businesses have not yet tapped Pinterest’s full potential. That translates to better ad placement, lower cost per click, and genuine first-mover advantage across most categories.

Benefits & Feature

Build Awareness

Drive brand recognition at scale. Pinterest’s Premiere Spotlight placement delivers 2x the impressions compared to the highest auction-based placement — and awareness strategies using this format have shown a 1.5x improvement in median Pin Awareness lift.

Reach an Incremental Audience

Pinterest reaches 39% of the total U.S. internet population, which doesn’t overlap with other major platforms. 71% of Pinterest’s U.S. audience is not reachable on Snapchat; 57% are not reachable on X.

Drive Clicks and Conversions

Pinterest click volume has increased 170% year-over-year globally, while cost-per-click has decreased 55%. Click-based conversions are up 51% — a platform trajectory that benefits advertisers who act now.

Reach High-Intent Gen Z Shoppers

Half of Pinterest’s global user base is Gen Z, and weekly Pinterest users are 86% more likely than users on other platforms to say they’re ready to shop when they open the app.

How LP Helps Brands Win on Pinterest

LP takes a full-funnel approach to Pinterest — building awareness among new-to-brand audiences while optimizing lower-funnel activity for conversions and purchases.

Pinterest Advertising

Execution across Pinterest’s full ad format suite, including video-first awareness campaigns, consideration formats, and conversion-focused Shopping Ads. Every campaign is built around your business objectives — not a one-size-fits-all template.

Audience Targeting

LP identifies and reaches audiences that signal strong purchase intent through high-value behaviors. Custom audience targeting, interest layering, and Pinterest Performance+ automation work together to maximize efficiency across every campaign tier.

Creative Strategy

Pinterest rewards visual content that feels native to the platform. LP develops creative that performs — from scroll-stopping Standard Pins to immersive Collections and Interactive Showcase formats aligned to the right funnel stage.

Analytics & Reporting

Continuous campaign monitoring with transparent reporting tied to the metrics that matter: ROAS, CPA, CTR, and new customer acquisition. LP integrates with Pinterest’s 50+ measurement partners to deliver a clear view of performance across your full marketing mix.

Already a Meta client with LP?

See if you qualify for an additional 20% management fee discount — applied every month you remain active.

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