In order to qualify for the Google AdWords Premier SMB Partner program, companies must complete product and account management training and certification. Premier SMB Partners are carefully screened for their knowledge and ability to effectively develop and manage online advertising campaigns for small businesses at scale, meet our high-level training requirements, commit to high levels of phone/email support, and have extensive experience serving and supporting local businesses.
Overall, Google AdWords Premier SMB Partners tend to be larger companies or search engine marketing agencies who manage local advertising campaigns at scale and offer a variety of advertising products to small and medium-sized businesses.
Each of our PPC Management packages have a monthly management fee and monthly ad spend range associated with them. Our PPC packages allow our clients to be charged directly by the search engine for their ad spend while Logical Position collects the management fee at the beginning of each monthly cycle. Both amounts are reported to you through emailed reports as well as in our Client Dashboard.
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (such as Google) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Though we have worked with every major vertical, there are some that are few and far between that we haven't worked with. Even if you are in a unique industry or one that we have never worked with we still know the KPI's (key performance indicators) to look for. The beauty of working with a Google Certified Partner is that Google trains us to manage AdWords campaigns for ANY industry!
There are a few different ways for you to view the performance of your campaigns. Each month, you will receive an emailed report of your stats highlighting cost and top performers (ads, keywords, etc). Our clients also have the ability to log directly into their AdWords accounts to view all data as often as they wish. Additionally, our clients can log into our Client Dashboard, to view the relevant data they need as well.
There are many reasons why you wouldn't be able to see your ads: 1) You've hit the daily budget set for your campaigns to make sure you don't spend more than your monthly budget we set. 2) You've searched for your ad in the past and Google has stopped showing it to your specific computer. They do this because if an ad is shown and not clicked on, they want to show other advertisers to that user (but that doesn't mean you should click on your ad!). 3) You don't meet the geographic criteria we set up for your ad. Just because you're not seeing it, doesn't mean someone in a different location than you can't see it.
If you want to know for sure if your campaigns are running, all of our clients have login access to their AdWords account and our Client Dashboard. You can log in to either to see the data to make sure you're getting impressions and clicks for the keyword you're trying to search. You can also use the Google Ad Preview Tool to put yourself in a different location at a different computer (or specific device) to see if your ad is showing. If you're still concerned, please reach out to us at 800-875-2129 or email us and we'll take a look at what's going on.
If you can't log in to your AdWords account or your Client Dashboard account, please reach out to us at 800-875-2129 or email us and we'll make sure you can get access.
If you're a new client and tring to log in immediately after you receive the welcome email but don't see any stats, it's because your Client Dashboard account has been created, but your AdWords account hasn't been connected yet. Or, if you're new to AdWords, then we're still building your AdWords account.