The retail industry is a cornerstone of modern society. However, operating and maintaining a successful retail business is far from easy. Retailers know that better than anyone. The key to success in your industry is to identify and meet the needs and desires of your target market, and you can do that with the right retail digital marketing strategy.
Here’s something else both you and consumers know: When it comes to shopping, trust is key. You’ve probably heard about a few bad actors trying to boost their margins by cutting corners on products or taking advantage of inexperienced customers. They pay for that short-term gain with a loss of trust.
Shopping for Continued Success
Shortcuts are for quick sales, not for sustainable growth. The long-term success of your retail business needs won’t come from a few upsells. It will come from committing to a retail digital marketing strategy—one that reaches prospective and recurring customers in novel ways, organically dominates search engine returns with quality content, and lends you a deeper understanding of your target market. Online success begins with specialized digital marketing in the retail industry from Logical Position.
Logical Position is a retail marketing agency that offers pay-per-click advertising, search engine optimization, email marketing, paid social media management, and more to our partners in the retail industry, and we’d like to add your business to our growing partnership. Whether your website needs a full revamp or you want your business to capture Google’s elusive featured snippet, our retail marketing services can play a role in your long-term, sustainable, and ethical growth.
Transparency is a core value of Logical Position. You don’t want to make promises you can’t keep to your customers. Neither do we. That’s why we’ll explain our range of products in greater detail and how each one relates to our retail digital marketing services—and we’ll help you determine which ones suit your needs best.
Whether you’re selling clothing, electronics, or helping someone find the perfect gift, what you do matters in this consumer-driven world. Check out our range of digital marketing products and contact our experts to get started.
Recognized by Industry Leaders
Results in Action
With a goal oriented approach, we implemented shopping campaigns to take up available shelf space when consumers were searching for items they sold. This effectively launched their products online, including seasonal items, and further pushed holiday promotions. Building on the success of their shopping campaigns, we then focused on search terms to drive more non-branded search results.Read Case Study
all the babies
To help reach the client’s goals of increasing overall organic traffic and keyword rankings, LP’s main focus was to optimize the website’s highest traffic pages with relevant keywords and unique content, as well as create blogs and offsite pieces to help increase the site’s domain authority. LP also performed a website technical audit to ensure every page on the site is following SEO best practices and fixed any technical issues that may be harming the site from ranking appropriately.Read Case Study
LP determined this was the best way to show the most videos to the largest number of people. What’s more, LP tested videos against one another to see which performed best. Despite the short time the campaign has been in operation (from August to December 2022), SCOTTeVEST has already seen amazing results on their YouTube channel. Visitors have become noticeably more engaged with the videos and the brand.Read Case Study
Cushion Lab has seen great results from the time they came onboard! Since working with LP, CL has increased monthly revenue by 627%, from $55K to $400K per month. ROAS went from 3.74 to a healthy 5. With that growth, we expanded Cushion Lab’s presence to other ad platforms. We created more video content to reach new markets.Read Case Study
Fishkyn saw a 50% increase in total conversions and a 70% increase in revenue, meaning they were getting better quality conversions and more of them. Talk about a win/win, and despite the increased cost per click (CPC) they continued to grow with a 4x return on ad spend (ROAS). The click-through rate (CTR) saw a 71% increase as well, while search impressions soared by 98%.Read Case Study