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Businesses Giving Back During COVID-19

As we stand in the middle of a global pandemic, many businesses are implementing positive changes to their business practices. Of these companies, a few stand out as doing exemplary jobs serving their customers and communities. Today, we want to shine a spotlight on a few businesses doing some good during this time. AT&T AT&T […]Read More

How Your Business Can Use Social Media During a Pandemic

Social media usage has dramatically spiked during the COVID-19 pandemic. In fact, there’s a good chance you may be part of the over 80% of people who have increased their social media consumption during this time. As a result, these channels are indispensable opportunities and valuable resources for business owners. When you’re marketing in difficult […]Read More

How Forced Coronavirus Distance Brought Our Team Closer Together

As the world’s great work from home (WFH) experiment continues, we wanted to pause and reflect on a few things Logical Position has learned so far. As you know, there wasn’t much time to plan for this occurrence. The COVID-19 pandemic rose like fast-moving floodwaters, which forced us to make several critical decisions during a […]Read More

How to Market to Customers Whose Needs Have Changed

As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how to identify the movements of ebbs and flows in the market and how to travel with them. However, no one was able to prepare for the current economic situation, and […]Read More

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is growing, more employees are being hired, and demand for the company’s product or service is beginning to grow. The second phase is the peak, which is when business is booming […]Read More