Featured Articles
SEO
Google Quietly Kills the &num=100 Parameter — Here’s What It Means for SEO
The &num=100 parameter was a query parameter that SEO tools and power users appended to Google search URLs to display 100 organic results on a [...]
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Cyber Five
Is Your Business Prepared for the Cyber Five?
The Cyber Five, also known as the Turkey Five, has become a defining moment for retailers across every commercial industry. Despite the efforts these businesses [...]
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Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
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Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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SEO
How an SEO Website Audit Works: A Complete Guide
A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and [...]
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Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
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AI
How AI Is Augmenting Digital Marketing Content Creation
Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]
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Paid Media
Navigating PPC: Data, Creative, and Clarity
IntroductionUnpredictable but Full of Opportunity If there’s one word that defines pay-per-click (PPC) marketing in 2025, it’s unpredictable. Between new AI-driven automation, evolving attribution models, [...]
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Pomelli in Practice: Evaluating Google’s New AI Tool for Small Businesses
Creating standout, on-brand content at scale can be a challenge for any business, especially for small and medium-sized companies with limited resources. You have a [...]
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Google Analytics
How To Add Users to Your Google Analytics (GA4) Property
Whether you signed up for PPC services, SEO services, or an omni-channel campaign; our teams will likely need access to certain marketing platforms such as [...]
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Paid Social
Audience Testing Philosophy & Framework
In digital advertising, every dollar has a job to do. For brands spending less than $10,000 per month on paid media, that job often comes [...]
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AI
Why The Launch of ChatGPT Atlas is a Big Deal For Businesses
OpenAI just announced the launch of its new web browser, ChatGPT Atlas, described as a browser built ‘with ChatGPT at its core.’ While browsers may [...]
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