Featured Articles
Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
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SEO
How an SEO Website Audit Works: A Complete Guide
A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and [...]
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Amazon Advertising
The Benefits of Amazon Customer Journey Mapping
In the labyrinth of e-commerce, mapping out a customer’s entire experience can sometimes feel like an impossible task. However, if you break it up into [...]
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Ways To Target Your Social Media Ads to Generation Z
It’s absolutely no secret that marketing to Gen Z can be very difficult at times. We might see the trends they are drawn to, but [...]
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Basics
How to Set Up Online Promotions
Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
Cyber Five
Is Your Business Prepared for the Cyber Five?
The Cyber Five, also known as the Turkey Five, has become a defining moment for retailers across every commercial industry. Despite the efforts these businesses [...]
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Digital Marketing
Inbound 2025: How AI Makes Marketing More Human
AI is no longer a futuristic tool. It is the driving force behind how marketers connect with customers in 2025. That message came through clearly [...]
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Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
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AI
Building an AI Adoption Roadmap for Modern Businesses
Artificial intelligence (AI) has officially moved from buzzword to business driver. From streamlining customer service to powering advanced analytics, AI is quickly moving from experiment [...]
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Lead Generation
Expert Tips for Your Google Ads Lead Generation Strategy
Generating high-quality leads at scale is a key component of business growth. However, not all leads hold the same value, and focusing on the wrong [...]
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Local SEO
Local SEO: What It Is and How To Get Started
Visibility isn’t just about being online. It’s about being seen by the right people at the right time. For local businesses, that means showing up [...]
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