Featured Articles
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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AI
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]
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Paid Social
How To Set Audience Targeting for Paid Social Media
Paid social media is a valuable way to build awareness, generate leads, and drive sales, but better outcomes usually result from more than just dumping [...]
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Paid Social
The 2026 Paid Social Playbook: Mastering Meta Andromeda, Creative Strategy, and AI Attribution
State of Social Ads in 2026 Paid social media advertising in 2026 has become harder to manage, but more capable when done correctly. Meta’s delivery [...]
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E-Commerce
Inside the Whalies 2026: Triple Whale’s Premier E-Commerce Event
Our Director of Partnerships & Client Acquisition, Ryan Garrow, recently attended the Whalies — the flagship annual event hosted by Triple Whale in Los Angeles. [...]
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AI
Google Is About to Run AI-Generated Videos in Your Performance Max Campaigns — Here’s What to Do
If you’re running Performance Max campaigns and haven’t added video assets, pay attention: Google has announced that beginning May 26, it will automatically generate and [...]
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Social Media
Inside TikTok World: What We Learned at TikTok’s Biggest Partner Event of the Year
Our team recently attended TikTok World in New York City, one of the most exciting events in the digital advertising space. From major product announcements [...]
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Branding
The YouTube Era: What Brandcast Revealed About the Future of Advertising
Our team made the trip to New York City for YouTube Brandcast 2026 — The Brandformance Edition. The event brought together top agencies and brands [...]
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Email Marketing
Inclusive Inboxes: Improving Accessibility in Email Marketing
Your email subscribers don’t all experience an email the same way. One person might listen through a screen reader. Another might zoom in until only [...]
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Conversion Tracking
Is Your Ad Data Telling the Full Story? How to Fix Conversion Tracking Before Cutting Campaigns
When a campaign looks like it’s underperforming, it’s easy to jump to the usual fixes. Adjust the creative. Cut the budget. Shift spend to another [...]
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