Featured Articles
AI
Leveraging AI: How AI Can Support Content Creation & Workflows
Content creators face ever-growing demands for speed, quality, and scale. Artificial intelligence is now a practical, widely used tool that enhances human creativity by streamlining [...]
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Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
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AI
How AI Is Augmenting Digital Marketing Content Creation
Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
How To Add a User to Your Google Business Profile
Managing your Google Business Profile is one of the simplest and most effective ways to strengthen your local visibility and keep customers engaged. Yet many [...]
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How To Use Social Media for Your Business
For some businesses, social media can feel overwhelming or easy to deprioritize. When time and budgets are limited, every marketing effort has to earn its [...]
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AI
ChatGPT Ads: The Next Big Marketing Platform
Last Friday (1/16), OpenAI confirmed what many marketers have been anticipating: in-platform advertisements are coming to ChatGPT. While the rollout will begin cautiously, limited to [...]
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Email Marketing
Understanding Email Campaign Open Rates & Click-Through Rates
Email marketing remains one of the most powerful channels for businesses to connect with their audience. Despite the rise of social media and other digital [...]
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AI
Leveraging AI: How AI Can Support Content Creation & Workflows
Content creators face ever-growing demands for speed, quality, and scale. Artificial intelligence is now a practical, widely used tool that enhances human creativity by streamlining [...]
Read More
Cyber Five
Cyber Week 2025 Recap: How Brands Won in a More Competitive Market
Now that BFCM is behind us, let’s zoom out on what we observed across our client portfolio, within the broader digital advertising ecosystem, and in [...]
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