Featured Articles
Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
Read More
Paid Social
Mastering Holiday Ads: Black Friday, Cyber Monday, and Beyond
Ah, the holiday shopping season is upon us—where competition is fierce, scrolls are swift, and standing out requires more than just good intentions. From Black [...]
Read More
Basics
How to Setup Online Promotions
Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]
Read More
Industry Insights You Won't Want to Miss Delivered to Your Inbox
Email Marketing
Text vs. Email Marketing: Which Is Right for Your Business?
Reaching your audience effectively is more complex than ever, with countless communication channels vying for attention. However, this complexity is a good thing because it [...]
Read More
PPC
The Most Common PPC Bidding Mistakes You Should Avoid
It’s no secret that pay-per-click (PPC) campaigns have become a vital part of digital marketing, thanks to their ability to offer businesses the opportunity to [...]
Read More
Call Tracking
Lead Generation Strategies: Save Time & Money with Call Tracking
In the ever-evolving marketing landscape, capturing inbound leads and maximizing return on investment (ROI) are fundamental for business success. While online strategies vary across platforms, [...]
Read More
SEO
How an SEO Website Audit Works: A Complete Guide
A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and [...]
Read More
5 Signs It’s Time To Update Your Facebook Ads
Facebook advertising is one of the most powerful tools for small businesses, digital marketers, and social media managers looking to reach targeted audiences effectively. But [...]
Read More
Call Tracking
eCommerce Marketing Strategies: Increase Sales With Call Tracking
The days of face-to-face shopping may be losing prominence, but connecting with customers is still essential when a single call can represent a big revenue [...]
Read More