Featured Articles
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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AI
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]
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Paid Social
How To Set Audience Targeting for Paid Social Media
Paid social media is a valuable way to build awareness, generate leads, and drive sales, but better outcomes usually result from more than just dumping [...]
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E-Commerce
The Next Ecommerce Frontier: Microsoft Brand Agents Drive Conversions
The way consumers shop is changing faster than most brands are prepared to handle. AI-driven ecommerce traffic surged 693% during the 2025 holiday season compared [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
AI
What It Really Takes to Win Organic Visibility in an AI Search World
Search hasn’t been replaced. It’s evolved — again. Every few years, the industry declares that SEO is dead, only to watch it reinvent itself. Mobile-first [...]
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Email Marketing
Klaviyo Makes Omnichannel Moves With New Social Marketing Integration
Social media has always been where brands build an audience. The challenge has been turning that audience into owned, revenue-generating data. Klaviyo’s new Social Marketing [...]
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Digital Marketing
How To Keep Consistent Branding Across Platforms
Your customers rarely experience your brand in one place. They might discover you through Google Ads, compare competitors through search, follow you on social media, [...]
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PPC
The Case for Going Global: What Brands Get Wrong About International Expansion
Globalization didn’t slow down after COVID — it’s about to double. One of the most common misconceptions is that cross-border ecommerce cooled off after the [...]
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Digital Marketing
Holiday Spend Keeps Breaking Records: Here’s How to Prepare
Every year, someone predicts a soft holiday season. Every year, consumers prove them wrong. That’s the reality unpacked in a recent episode of AdLab, including [...]
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PPC
Connected TV Is a Performance Channel. Here’s How to Use It Like One.
For years, Connected TV (CTV) carried a reputation as a top-of-funnel marketing channel — a place to build brand awareness, but not necessarily one to [...]
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