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What is a Target Audience? Email marketing continues to be one of the strongest forms of digital advertising today. Businesses gain a higher return on income (ROI) through high-quality emails than through any other marketing channel. The reason for this is that email marketing is a personal experience, and it doesn’t require a search query […]Read More
What Is Email Marketing? This is a question that seems alarmingly simple on the surface. Anyone unfamiliar with online marketing may not know much about SEO or PPC, but we’re all familiar with the business emails we’ve received in our inbox since we first created our accounts. Business owners would do well to acquaint themselves […]Read More
Google’s Answer to Ecommerce Trends Earlier today, Google officially launched a shopping ads feature that will help retailers quickly answer the first question many consumers have: does this item ship for free? The second question is: how long does it take? An astonishing number of people have come to expect timely and free shipping, and […]Read More
Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. You never know what you’re gonna get.” When you begin your online marketing journey for the first time, you might express a similar sentiment. You can create an expectation for […]Read More
Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates by business owners paying a small fee each time someone clicks on their ad with the intent of earning more by website visits than they’re paying for their ad. This […]Read More