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Featured Articles

Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

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Display Ads

Get to Know Your Audience

Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]

By: Katie King, Sarah Estabrook, Jessica Carter | January 18, 2023

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Amazon Advertising

Retail Media Networks You Should Try in 2023

Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]

By: Micah Heath | January 11, 2023

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Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

Read More

Display Ads

Get to Know Your Audience

Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]

By: Katie King, Sarah Estabrook, Jessica Carter | January 18, 2023

Read More

Amazon Advertising

Retail Media Networks You Should Try in 2023

Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]

By: Micah Heath | January 11, 2023

Read More

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

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Local SEO

Do Location Pages Help or Hinder Your Local SEO Efforts?

When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for [...]

By: Nick Tursi | December 28, 2022

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Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

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