Featured Articles
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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AI
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]
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Paid Social
How To Set Audience Targeting for Paid Social Media
Paid social media is a valuable way to build awareness, generate leads, and drive sales, but better outcomes usually result from more than just dumping [...]
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E-Commerce
The Next Ecommerce Frontier: Microsoft Brand Agents Drive Conversions
The way consumers shop is changing faster than most brands are prepared to handle. AI-driven ecommerce traffic surged 693% during the 2025 holiday season compared [...]
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AI
The Boston Rebind: A Tale of Two Conferences
In September of 2026, two large conferences took place in Boston, and I was fortunate to attend both. The first was K:Bos, an event hosted [...]
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AI
AI and the Human Edge: UNBOUND 2026 Recap
As a HubSpot partner, our team made it to Boston for UNBOUND 2026, where more than 13,000 marketers, creators and business leaders gathered to explore [...]
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Branding
What Branded Search Doesn’t Show You
Branded search conversions can look almost too easy. Someone searches for your company or a specific product, clicks an ad, and buys. From inside the [...]
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Email Marketing
Trust, Tickets, and Trend Lines: K:BOS 2026 Recap
Our team made it to Boston last week for Klaviyo’s flagship global customer conference, K:BOS, held annually at the Hynes Convention Center. Marketers, operators, and [...]
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LP Connect
LP Connect 2026 Recap
LP hosted its annual partner and client summit designed around holiday prep for eCommerce brands. The event, LP Connect, featured keynote sessions, sponsor-led panels, and [...]
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Pinning Down Pinterest’s Full-Funnel Potential
Pinterest has quietly become one of the most valuable platforms for brands looking to reach customers before they’re ready to buy. While other channels compete [...]
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