Featured Articles
AI
Leveraging AI: How AI Can Support Content Creation & Workflows
Content creators face ever-growing demands for speed, quality, and scale. Artificial intelligence is now a practical, widely used tool that enhances human creativity by streamlining [...]
Read More
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
Read More
Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
Read More
AI
How AI Is Augmenting Digital Marketing Content Creation
Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]
Read More
Industry Insights You Won't Want to Miss Delivered to Your Inbox
Meta
What Meta, Pinterest & TikTok Advertisers Need to Know Coming Out of Q1 2026
2026 Q1 is done. Here’s what the data is telling us. Brands under budget pressure cut awareness spend first this quarter. That decision showed up [...]
Read More
SEO
Building a Website for Conversions: A 10-Point Checklist
Your website sits at the center of your digital marketing efforts. Every campaign, channel, and touchpoint ultimately directs people there, meaning its performance directly impacts [...]
Read More
AI
Discovering What’s Possible at POSSIBLE: All Things AI
From left to right: Head of Channel Partner Sales, Microsoft Advertising; David Johnson, Chief Product Officer at Logical Position; Kevin Brunner, SVP of Sales at [...]
Read More
Paid Social
How To Set Audience Targeting for Paid Social Media
Paid social media is a valuable way to build awareness, generate leads, and drive sales, but better outcomes usually result from more than just dumping [...]
Read More
PPC
How Digital Marketing Helps Small Businesses Thrive
Small businesses have always had one major advantage over larger competitors: they can build real trust, create personal connections, and respond to customer needs more [...]
Read More
Google Ads
How Local Actions Conversions Affect Google Ads Data
Key Takeaways: Local Actions vs. Local Action Conversions: Local Actions represent the user behavior after interacting with an ad, while Local Action Conversions are the [...]
Read More