Featured Articles
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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AI
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]
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Paid Social
How To Set Audience Targeting for Paid Social Media
Paid social media is a valuable way to build awareness, generate leads, and drive sales, but better outcomes usually result from more than just dumping [...]
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E-Commerce
The Next Ecommerce Frontier: Microsoft Brand Agents Drive Conversions
The way consumers shop is changing faster than most brands are prepared to handle. AI-driven ecommerce traffic surged 693% during the 2025 holiday season compared [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
PPC
Connected TV Is a Performance Channel. Here’s How to Use It Like One.
For years, Connected TV (CTV) carried a reputation as a top-of-funnel marketing channel — a place to build brand awareness, but not necessarily one to [...]
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Website Design
What Dungeons & Dragons Taught Us About Building Better Websites
The best UX lessons don’t always come from industry conferences or design textbooks. Sometimes they come from a tabletop with dice. On a recent episode [...]
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Lead Generation
The Importance of Conversion Tracking and How To Do It
Digital marketing is easier to launch than ever before. A business can set up ads, publish landing pages, and start reaching potential customers across multiple [...]
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Amazon Advertising
Amazon Prime Day 2026 Showed Up Early Is Your Brand Ready?
Amazon Prime Day 2026 is officially set for June 23–26 — and if that date catches you off guard, you’re not alone. For over a [...]
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Why Pinterest Deserves a Place in Your Paid Social Strategy
Pinterest occupies a unique position in the paid social landscape — one that makes it especially valuable for brands looking to reach buyers earlier, smarter, [...]
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Amazon Advertising
What You Need to Know About E-Commerce Marketing
Online shopping gives brands more ways to reach customers than ever before, but it also creates more pressure to meet them at the right moment. [...]
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