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Featured Articles
Ad Auction
Common Reasons Why Your Ads Aren’t Winning Auctions
Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
Ad Auction
Common Reasons Why Your Ads Aren’t Winning Auctions
Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]
Read More
Website Design
4 Signs It’s Time to Update Your Business Website
If you’re spending money on marketing but sales are dropping, it may be time to update your website. Websites often suffer from “set it and [...]
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SEO
The Ultimate Performance Max Checklist To Get You Ready
Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]
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Analytics
What’s New in GA4? Google Analytics 4 vs Universal Analytics
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]
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Display Ads
Get to Know Your Audience
Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]
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Amazon Advertising
Retail Media Networks You Should Try in 2023
Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]
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