In today’s world, every business must have an online presence. It’s nearly impossible to survive the stiff competition without a solid and user-friendly online presence as a company. Many business owners are beginning to realize how essential it is to invest in search engine optimization for long-lasting rankings that bring customers into their websites steadily and in a trustworthy manner. SEO is no longer a luxury business decision; it’s a requirement to thrive in the world today.
When you decide to sign up for professional SEO services through a digital marketing agency, they may suggest starting with a website audit—fear not. It’s not the same as a tax audit. Learn more about how an SEO website audit works and why it’s so beneficial.
It Ensures All Pages Are Discoverable
When executing an SEO website audit, an analyst first looks to see if every page on the website is discoverable by Google or other search engines. Google’s crawlers move through a website by starting on one page and following every link on that specific page.
That’s why it’s so crucial to ensure your pages are discoverable and accessible. When a page on a website is not linked elsewhere on the website, Google won’t be able to find it unless you submit it manually through Search Console—and submitting a page through Search Console is not an efficient or recommended way to index a site.
Expert Advice: The most common issue with business websites when it comes to technical SEO is when owners accidentally set pages to “no index.” This error happens all the time and prevents Google’s site crawlers from indexing or crawling the page. It’s an easy fix but can go unnoticed for months without the help of a website audit.
It Checks on the Site’s Content
A website auditor then begins to analyze the site’s content. They check to make sure that a page or most of the site’s pages have a sufficient amount of content. Content allows Google’s site crawlers to understand the meaning of the page and determine what it should rank for.
Metadata, tags, and on-page content are essential to informing search engines of what a page is about and what it should rank for. It also identifies duplicate content, which can be detrimental to SEO efforts.
It Determines the Site’s Speed
Next up on the website audit checklist is to figure out the site’s speed. What used to be an unimportant fun fact for website owners is now a primary determining factor for website rankings on Google.
Google tests a site speed on a page-by-page level, so a website auditor will run speed checks on a few random pages to gauge the general website speed. This process is a great way to check if pages are optimized to display on mobile, desktop, or both.
All these aspects are vital to search engine optimization on a website. Most SEO issues stem from mistakes that are easily discoverable through website audits. An SEO website audit works by checking your site for common problems, allowing you and your SEO professionals to create an actionable plan for the future. Contact Logical Position today to learn more about our local SEO packages and more.