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Why Implement Google Ads With Your Business
“The competitive landscape has definitely changed for small businesses. Larger companies have adopted more advanced marketing strategies, which makes it hard for the SMBs to keep up. It’s also difficult for smaller companies to stay on top of digital marketing trends and market fluctuations since they are usually working overtime to manage day-to-day operations. When these companies outsource their PPC management to a Google Ads SMB Partner with more experience, research, and tools at their disposal, they’re able to see much better results.”
-Michael Weinhouse, Founder & Co-Chairman
What Being a Google Premier Partner Means for You
As a Google Ads Premier Partner, Logical Position has a large and loyal client base, as well as a team of trained and experienced Google Ads professionals. Our clients come to us because, as a Google Ads Certified Partner, we have the experience necessary to overcome challenging situations, and they can trust us to bring them the results they need to grow their businesses.
You’ve probably heard the term “Google Partner” before. But what does it mean to be a Google Ads Premier Partner (formerly, the Google Adwords Premier SMB Partner program)?
Google Ads Premier Partners are Google Partners who have larger client bases, more experience, and have seen overall success with their strategies. Generally, these Google Ads Certified Partners are more established companies with commitments to excellence working with Google Ads.
Frequently Asked Questions
Google offers a variety of ad campaign types, including Search, Display, Video, Shopping, Performance Max, and Demand Gen:
- Search Ads: Text ads that appear on Google search results pages, triggered by user’s search queries. These are ideal for businesses wanting to reach users actively searching for their products or services.
- Display Ads: Image-based ads that appear on websites across the Google Display Network. These are great for building brand awareness and reaching a broader audience.
- Video Ads: Video ads that appear on YouTube and other video partner sites. These can be used for a variety of purposes, including brand awareness, product promotion, and lead generation.
- Shopping Ads: Product listings that appear on Google Shopping and search results pages. These are perfect for E-Commerce businesses wanting to promote their products.
- Performance Max: Goal-based campaigns that allow Google to optimize your ads across all channels and formats. These are ideal for businesses that want to maximize their results without having to manage multiple campaigns.
- Demand Gen: Designed to create demand and drive consideration for your products or services by showcasing visually rich, relevant ads to users across YouTube, Gmail, and Discover. They’re perfect for reaching audiences who are in the “”discovery”” phase, helping to spark interest and guide them towards your offerings even before they start actively searching.
Quality Score is a metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages. It affects your ad rank and cost-per-click (CPC). A higher Quality Score means your ads are more likely to show up in a prominent position and at a lower cost.
- Ad Relevance: How closely your ad matches the user’s search query.
- Expected Click-Through Rate (CTR): The likelihood that your ad will be clicked on.
- Landing Page Experience: The relevance and usefulness of your landing page.
Yes, Google Ads allows you to target your ads to specific locations, including countries, regions, cities, and even postal codes. You can also target by radius around a specific location or exclude certain locations.
Remarketing is a type of advertising that allows you to show ads to users who have previously visited your website. This can be a very effective way to bring users back to your site and convert them into customers.
Search ads appear on Google search results pages and are triggered by user queries, while Display ads appear on websites across the Google Display Network and are not triggered by queries. Search ads are typically more expensive but also have a higher conversion rate.
Keyword research is essential for any successful Google Ads campaign. Start by using tools like Google’s Keyword Planner to identify relevant keywords with high search volume and commercial intent. Consider factors like your business goals, target audience, and competition.
- Keyword Planner: A free tool by Google that helps you find keywords related to your business and see how they might perform.
- Search Volume: The number of times a keyword is searched for on Google per month.
- Commercial Intent: The likelihood that a user searching for a keyword is ready to buy something.
- Competition: The number of other advertisers bidding on a keyword.
Google Ads uses a real-time auction system to determine which ads are shown and in what order. You can choose from a variety of bidding strategies, including manual CPC bidding, automated bidding, and target CPA bidding.
- Manual CPC Bidding: You set the maximum amount you’re willing to pay for each click.
- Automated Bidding: Google automatically sets your bids based on your goals and budget.
- Target CPA Bidding: You set a target cost per acquisition (CPA) and Google adjusts your bids to try to meet that target.
Conversion tracking is essential for measuring the effectiveness of your Google Ads campaigns. You’ll need to set up conversion tracking in your Google Ads account and add a conversion tracking tag to your website.
- Conversion Tracking Tag: A snippet of code that you add to your website to track conversions.
- Conversion: A desired action that you want users to take on your website, such as making a purchase or filling out a form.
Ad campaign optimization is an ongoing process. It involves regularly reviewing your campaign performance and making changes to improve your results. Some common optimization techniques include:
- Keyword Refinement: Adding new keywords, removing underperforming keywords, and adjusting match types.
- Ad Copy Testing: Creating multiple versions of your ads and testing them to see which ones perform best.
- Bid Adjustments: Adjusting your bids based on performance and competition.
- Landing Page Optimization: Improving the relevance and user experience of your landing pages.
The time it takes to see results from Google Ads varies depending on a number of factors, including your industry, competition, budget, and optimization efforts. However, most businesses can expect to see some results within a few weeks.Google Ads offers a range of campaign types to suit different business needs:
- Search Ads: Text-based ads triggered by user search queries, ideal for reaching potential customers actively looking for products or services.
- Display Ads: Image-based ads shown on websites within the Google Display Network, excellent for raising brand awareness.
- Video Ads: Video-based ads appearing on YouTube and partner sites, used for various purposes from brand building to lead generation.
- Shopping Ads: Product listings displayed on Google Shopping and search results, perfect for e-commerce businesses.
- Performance Max: Goal-oriented campaigns where Google optimizes ads across all channels and formats, ideal for businesses aiming to maximize results without managing multiple campaigns.
Keywords, Quality Score, and Bidding
For a successful Google Ads campaign, keyword research is crucial. Tools like Google’s Keyword Planner help identify relevant keywords with high search volume and commercial intent.
Quality Score, a metric used by Google to gauge ad relevance and quality, impacts ad rank and cost-per-click. A higher Quality Score often leads to better ad positioning and lower costs.
Google Ads operates on a real-time auction system to determine ad display and order. Bidding strategies include manual CPC bidding, automated bidding, and target CPA bidding.
Additional Google Ads Features
Google Ads allows for location targeting, including specific countries, regions, or even postal codes.
Conversion tracking measures campaign effectiveness and requires setting up conversion tracking in Google Ads and adding a conversion tracking tag to the website.
Remarketing enables showing ads to users who previously visited your website, a strategy to encourage return visits and conversions.
Campaign Optimization and Results
Ad campaign optimization is an ongoing process involving regular performance reviews and adjustments. Techniques include keyword refinement, ad copy testing, bid adjustments, and landing page optimization.
Search ads are triggered by user queries and appear on search results pages, while Display ads are shown on websites across the Google Display Network and are not query-triggered. Search ads tend to be more expensive but generally have higher conversion rates.
The time to see results from Google Ads varies based on factors like industry, competition, budget, and optimization efforts, but most businesses see some results within a few weeks.