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Why Implement Google Ads With Your Business
“The competitive landscape has definitely changed for small businesses. Larger companies have adopted more advanced marketing strategies, which makes it hard for the SMBs to keep up. It’s also difficult for smaller companies to stay on top of digital marketing trends and market fluctuations since they are usually working overtime to manage day-to-day operations. When these companies outsource their PPC management to a Google Ads SMB Partner with more experience, research, and tools at their disposal, they’re able to see much better results.”
-Michael Weinhouse, Founder & Co-Chairman
What Being a Google Premier Partner Means for You
As a Google Ads Premier Partner, Logical Position has a large and loyal client base, as well as a team of trained and experienced Google Ads professionals. Our clients come to us because, as a Google Ads Certified Partner, we have the experience necessary to overcome challenging situations, and they can trust us to bring them the results they need to grow their businesses.
You’ve probably heard the term “Google Partner” before. But what does it mean to be a Google Ads Premier Partner (formerly, the Google Adwords Premier SMB Partner program)?
Google Ads Premier Partners are Google Partners who have larger client bases, more experience, and have seen overall success with their strategies. Generally, these Google Ads Certified Partners are more established companies with commitments to excellence working with Google Ads.
Frequently Asked Questions
Looking for something specific? We’re happy to help. Reach out to our experts and get the answers you need.
Google offers a variety of ad campaign types, including Search, Display, Video, Shopping, Performance Max, and Demand Gen:
- Search Ads: Text ads that appear on Google search results pages, triggered by user’s search queries. These are ideal for businesses wanting to reach users actively searching for their products or services.
- Display Ads: Image-based ads that appear on websites across the Google Display Network. These are great for building brand awareness and reaching a broader audience.
- Video Ads: Video ads that appear on YouTube and other video partner sites. These can be used for a variety of purposes, including brand awareness, product promotion, and lead generation.
- Shopping Ads: Product listings that appear on Google Shopping and search results pages. These are perfect for E-Commerce businesses wanting to promote their products.
- Performance Max: Goal-based campaigns that allow Google to optimize your ads across all channels and formats. These are ideal for businesses that want to maximize their results without having to manage multiple campaigns.
- Demand Gen: Designed to create demand and drive consideration for your products or services by showcasing visually rich, relevant ads to users across YouTube, Gmail, and Discover. They’re perfect for reaching audiences who are in the “”discovery”” phase, helping to spark interest and guide them towards your offerings even before they start actively searching.
Keyword research is essential for any successful Google Ads campaign. Start by using tools like Google’s Keyword Planner to identify relevant keywords with high search volume and commercial intent. Consider factors like your business goals, target audience, and competition.
- Keyword Planner: A free tool by Google that helps you find keywords related to your business and see how they might perform.
- Search Volume: The number of times a keyword is searched for on Google per month.
- Commercial Intent: The likelihood that a user searching for a keyword is ready to buy something.
- Competition: The number of other advertisers bidding on a keyword.
Quality Score is a metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages. It affects your ad rank and cost-per-click (CPC). A higher Quality Score means your ads are more likely to show up in a prominent position and at a lower cost.
- Ad Relevance: How closely your ad matches the user’s search query.
- Expected Click-Through Rate (CTR): The likelihood that your ad will be clicked on.
- Landing Page Experience: The relevance and usefulness of your landing page.
Google Ads uses a real-time auction system to determine which ads are shown and in what order. You can choose from a variety of bidding strategies, including manual CPC bidding, automated bidding, and target CPA bidding.
- Manual CPC Bidding: You set the maximum amount you’re willing to pay for each click.
- Automated Bidding: Google automatically sets your bids based on your goals and budget.
- Target CPA Bidding: You set a target cost per acquisition (CPA) and Google adjusts your bids to try to meet that target.
Yes, Google Ads allows you to target your ads to specific locations, including countries, regions, cities, and even postal codes. You can also target by radius around a specific location or exclude certain locations.