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The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started.

Getting Started

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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PPC for Beginners

Learn pay-per-click (PPC) advertising

Ecommerce

An Introduction To Using Google Merchant Center

eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]

By: Austin Kihn | July 22, 2021

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PPC

In-House vs. Agency Marketing: What To Choose

When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]

By: Brandon Bauer & Matt Meeker | June 18, 2021

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Ecommerce

Why eCommerce Sites Require PPC

Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for eCommerce companies to invest [...]

By: David Johnson | June 14, 2021

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Search Engine Optimization

Understanding How Search Engines Work

Local SEO

Local SEO vs. Regular: Which Is Better for Your Business?

Investing in search engine optimization (SEO) is a significant step you can take for your business. Many companies choose to hire professional SEO agencies to [...]

By: Sean Woitas | July 28, 2021

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Local SEO

How To Choose a Local SEO Service

Investing in search engine optimization for local businesses is highly beneficial—increasing online visibility is a priority for many local companies. When customers can easily find [...]

By: Sean Woitas | May 20, 2021

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Local SEO

How To Use Google Search Console To Improve SEO

Search engine optimization is a beneficial digital marketing form. It works to boost your website’s ranking for certain targeted keywords, increasing organic online visibility. Improving [...]

By: Tony Mers | May 19, 2021

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Website Design

Optimize your website and improve conversion rates

Website Design

Why You Shouldn’t Create Your Own Website

Having a website for your business is all but a requirement for running a trustworthy and successful business in today’s world. Most people expect companies [...]

By: Brian Seifert | June 21, 2021

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Small Business

How To Choose a Web Design Agency for Your Small Business

Running a business today means you need a website. Websites add a level of credibility and legitimacy that most consumers need to feel comfortable shopping [...]

By: Brian Seifert | May 26, 2021

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Website Design

Website Design Standards and Best Practices

Companies are starting to put more emphasis than ever on the functionality and appearance of their websites because customers increasingly expect businesses to have high-quality [...]

By: Brian Seifert | March 4, 2021

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Recent Blog Posts

Local SEO

Local SEO vs. Regular: Which Is Better for Your Business?

Investing in search engine optimization (SEO) is a significant step you can take for your business. Many companies choose to hire professional SEO agencies to [...]

By: Sean Woitas | July 28, 2021

Read More

Instagram

Best Practices for Instagram Image Ads

Advertising on social media is a reliable way to reach a broad audience of people likely interested in your business. Instagram is one of the [...]

By: Kylie McMinn | July 27, 2021

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Amazon Advertising

Keyword Bids in Amazon Marketing

Many people are flocking to Amazon to sell their products and keep up with consumer demand. Successfully selling on this platform takes grit and dedication. [...]

By: Zach Gernand | July 26, 2021

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Marketing Strategy

Learn digital marketing strategies to stay ahead

Marketing Strategy

The Benefits of Digital Marketing for Your Business

Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing [...]

By: John Thuline | June 22, 2021

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Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matthew Goff | April 16, 2021

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Marketing Strategy

A Holistic Approach To Digital Marketing

Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]

By: Matt Meeker | February 25, 2021

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Advanced Strategy

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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