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The Case for Awareness Marketing in Healthcare

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The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started.

Getting Started

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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PPC for Beginners

Learn pay-per-click (PPC) advertising

PPC

How To Combine Traditional and Digital Marketing Techniques

Many businesses go all-in on either traditional or digital marketing. Many small companies find themselves more comfortable with the familiarity of traditional marketing, while startups [...]

By: Matt Meeker | August 10, 2021

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Ecommerce

An Introduction To Using Google Merchant Center

eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]

By: Austin Kihn | July 22, 2021

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PPC

In-House vs. Agency Marketing: What To Choose

When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]

By: Brandon Bauer & Matt Meeker | June 18, 2021

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Search Engine Optimization

Understanding How Search Engines Work

SEO

Most Common Local SEO Mistakes To Avoid

Search engine optimization, or SEO, is something worthwhile for all businesses to invest in for their websites. It boosts online visibility and allows the brand [...]

By: Jennifer Diefenbach | August 6, 2021

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Local SEO

Local SEO vs. Regular: Which Is Better for Your Business?

Investing in search engine optimization (SEO) is a significant step you can take for your business. Many companies choose to hire professional SEO agencies to [...]

By: Sean Woitas | July 28, 2021

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Local SEO

How To Choose a Local SEO Service

Investing in search engine optimization for local businesses is highly beneficial—increasing online visibility is a priority for many local companies. When customers can easily find [...]

By: Sean Woitas | May 20, 2021

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Website Design

Optimize your website and improve conversion rates

Website Design

Why You Shouldn’t Create Your Own Website

Having a website for your business is all but a requirement for running a trustworthy and successful business in today’s world. Most people expect companies [...]

By: Brian Seifert | June 21, 2021

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Small Business

How To Choose a Web Design Agency for Your Small Business

Running a business today means you need a website. Websites add a level of credibility and legitimacy that most consumers need to feel comfortable shopping [...]

By: Brian Seifert | May 26, 2021

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Website Design

Website Design Standards and Best Practices

Companies are starting to put more emphasis than ever on the functionality and appearance of their websites because customers increasingly expect businesses to have high-quality [...]

By: Brian Seifert | March 4, 2021

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Recent Blog Posts

Paid Social

How To Keep Consistent Branding Across Platforms

Branding is important for establishing an identity, voice, and loyalty with customers. The more easily recognizable a business is to customers, the easier it is [...]

By: Emmy Thomas | October 18, 2021

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Holiday

Is Your Business Prepared for the Turkey Five?

The “Turkey Five” is more than just an exceptional afternoon at the bowling lanes. For small businesses, it refers to the critical days between Thanksgiving [...]

By: Karly Scott | October 15, 2021

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Ecommerce

Audience Research: Why It’s Important and How To Do It

Audience research is a vital part of any marketing efforts you make for your business. It lends to so many parts of strategizing that creating [...]

By: Benjamin Hong | October 15, 2021

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Marketing Strategy

Learn digital marketing strategies to stay ahead

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

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Marketing Strategy

The Benefits of Digital Marketing for Your Business

Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing [...]

By: John Thuline | June 22, 2021

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Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matt Goff | April 16, 2021

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Advanced Strategy

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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