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Build Your Comprehensive Google Ads Strategy

Google Ads helps businesses find and connect with their customers online. The concept is simple, but it’s powerful. Businesses of all sizes have successfully used the platform to reach new audiences, drive greater revenue, and grow more quickly all while delivering trustworthy and valuable ads!

Getting Started

Digital Marketing Starts With Understanding The Basics

How to Setup Online Promotions

Basics

How to Setup Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

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The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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The Basics of a Google Sponsored Promotions Campaign

Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

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The Basics of Your Amazon KPIs

Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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The Basics of Dynamic Search Ads

Basics

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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PPC for Beginners

Learn Pay-Per-Click (PPC) Advertising

Why Aren’t Your PPC Campaign Leads Converting?

PPC

Why Aren’t Your PPC Campaign Leads Converting?

In the world of digital marketing, pay-per-click (PPC) advertising stands out as one of the most powerful tools for driving traffic and generating leads. However, [...]

By: Karly Scott | August 15, 2024

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The Problem with Googling Your Own Ads

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

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Cyber Week Recap 2023

Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

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Search Engine Optimization

Understanding How Search Engines Work

A Guide To Different Types of Audience Segmentation

Marketing Strategy

A Guide To Different Types of Audience Segmentation

Marketing your brand or service online is a vital part of running a business in contemporary society. Regardless of your industry vertical, most companies need [...]

By: Youssef El-Mansy | May 8, 2024

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How AI Is Augmenting Digital Marketing Content Creation

Content Creation

How AI Is Augmenting Digital Marketing Content Creation

Digital marketing depends on producing a constant stream of content. Many artificial intelligence (AI) tools are now helping digital marketers automate and enhance content creation. [...]

By: Emmylou Grimm | April 24, 2024

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How To Boost SEO and Engage Users with Long-Form Content

SEO

How To Boost SEO and Engage Users with Long-Form Content

Discover the value of long-form content and inline images to improve your search engine rankings, engage users, and establish your business as an authoritative resource [...]

By: Emmylou Grimm | April 19, 2024

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Email Marketing

Targeted Communication To Ensure Proper Campaign Execution

How To Choose the Best Email Marketing Agency for Your Brand

Email Marketing

How To Choose the Best Email Marketing Agency for Your Brand

You have a winning product, a great elevator pitch, and an assortment of happy customers. However, what you may not have yet is the email [...]

By: Rachel Cahill | August 21, 2024

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Sign Up Success: Your Guide To Grow Email Contacts

Email Marketing

Sign Up Success: Your Guide To Grow Email Contacts

The internet subreddit and LinkedIn business forums of the world are replete with debate on acquisition strategies, and “how to grow your contact list” is [...]

By: Rachel Cahill | June 12, 2024

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The Importance of Segmentation in Email Marketing

Email Marketing

The Importance of Segmentation in Email Marketing

The Importance of Segmentation in Email Marketing The common belief is often more is better, particularly when it comes to contacts for your business. While [...]

By: Bryan Zale | March 12, 2024

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Recent Blog Posts

Industry Insights to Take Your Business Further

Winning the Holiday Season: New Search Strategies for Growth

Holiday

Winning the Holiday Season: New Search Strategies for Growth

The holiday season is fast approaching, and if you haven’t started planning your holiday marketing strategy, now is the time to act. Black Friday and [...]

By: Ryan Garrow | October 11, 2024

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How to Setup Online Promotions

Basics

How to Setup Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

Read More

Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Digital Marketing

Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Boston, MA-based Hubspot held its twelfth annual marketing megaconference in September, and LP sent four members of our leadership team to learn about the latest [...]

By: Emmy Luciano | October 3, 2024

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Marketing Strategy

Learn Digital Marketing Strategies to Stay Ahead

Winning the Holiday Season: New Search Strategies for Growth

Holiday

Winning the Holiday Season: New Search Strategies for Growth

The holiday season is fast approaching, and if you haven’t started planning your holiday marketing strategy, now is the time to act. Black Friday and [...]

By: Ryan Garrow | October 11, 2024

Read More

Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Digital Marketing

Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Boston, MA-based Hubspot held its twelfth annual marketing megaconference in September, and LP sent four members of our leadership team to learn about the latest [...]

By: Emmy Luciano | October 3, 2024

Read More

A Guide To Different Types of Audience Segmentation

Marketing Strategy

A Guide To Different Types of Audience Segmentation

Marketing your brand or service online is a vital part of running a business in contemporary society. Regardless of your industry vertical, most companies need [...]

By: Youssef El-Mansy | May 8, 2024

Read More

Advanced Strategy

Got Extra Time? Learn Advanced Digital Marketing Strategies

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

Read More

The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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