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The Case for Awareness Marketing in Healthcare

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The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started.

Getting Started

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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PPC for Beginners

Learn pay-per-click (PPC) advertising

New Markets

Can PPC Marketing Help You Expand to New Markets?

Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]

By: Dana Godwin | July 13, 2022

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Click-Through-Rate

What Is Click-Through Rate (CTR)?

If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]

By: Matt Bowen | June 16, 2022

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PPC

Amazon PPC vs. Google PPC: What’s the Difference?

As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]

By: Emma Fager | June 1, 2022

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Search Engine Optimization

Understanding How Search Engines Work

SEO

SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race

The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]

By: Steffan Kasula | July 20, 2022

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Local SEO

The Ultimate Guide to Understanding Page Experience

Are you experienced? More precisely, what is the page experience like on your website? Page experience is a collection of signals that indicate how well, [...]

By: Joe Tonin | June 22, 2022

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SEO

What Does a Google Algorithm Update Mean for Your Business?

Algorithm is a funny-sounding word, but add it to your digital marketing vocabulary today. An algorithm is a series of instructions to help a program [...]

By: Nick Tursi | June 10, 2022

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Website Design

Optimize your website and improve conversion rates

Website Design

Custom WordPress Design for Core Web Vitals

Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]

By: Chris Wibbe | April 26, 2022

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Typography

Designing for Readability: A Guide To Web Typography

Typography is a crucial element in website development. Many people may not consider font or type visuals when designing their websites, but every detail matters [...]

By: Chris Wibbe | April 6, 2022

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Website Design

Website Design Mistakes Small Businesses Make

When you run a business, having a website is essential. A website is how consumers verify a company, find its contact information, and research the [...]

By: Chris Wibbe | February 28, 2022

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Recent Blog Posts

Social Media

Which Social Platforms Are Best for Your Business Type?

You should always maintain a presence where your customers are, so it’s vital to know where they spend the most time. In the digital space, [...]

By: Brittany Mangold | August 17, 2022

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Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

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Holiday

What Last Year’s Turkey Five Tells Us About the Upcoming Holiday Shopping Season

While most people spend July and August enjoying the sun and warm weather, marketers begin turning their attention toward driving online sales. Significant summer shopping [...]

By: Ryan Garrow & Matt Bowen | August 3, 2022

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Marketing Strategy

Learn digital marketing strategies to stay ahead

Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

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Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

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Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

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Advanced Strategy

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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