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Build Your Comprehensive Google Ads Strategy

Google Ads helps businesses find and connect with their customers online. The concept is simple, but it’s powerful. Businesses of all sizes have successfully used the platform to reach new audiences, drive greater revenue, and grow more quickly all while delivering trustworthy and valuable ads!

Getting Started

Digital Marketing Starts With Understanding The Basics

How to Set Up Online Promotions

Basics

How to Set Up Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

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The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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The Basics of a Google Sponsored Promotions Campaign

Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

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The Basics of Your Amazon KPIs

Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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The Basics of Dynamic Search Ads

Basics

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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PPC for Beginners

Learn Pay-Per-Click (PPC) Advertising

What is PPC? Pay-Per-Click Advertising Basics

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]

By: Karly Scott & Dana Godwin | November 19, 2025

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Navigating PPC: Data, Creative, and Clarity

Paid Media

Navigating PPC: Data, Creative, and Clarity

IntroductionUnpredictable but Full of Opportunity If there’s one word that defines pay-per-click (PPC) marketing in 2025, it’s unpredictable. Between new AI-driven automation, evolving attribution models, [...]

By: Jack Meyer & Maddie Rabing | November 12, 2025

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Expert Tips for Your Google Ads Lead Generation Strategy

Lead Generation

Expert Tips for Your Google Ads Lead Generation Strategy

Generating high-quality leads at scale is a key component of business growth. However, not all leads hold the same value, and focusing on the wrong [...]

By: Cameron Marsella & Matt Meeker | August 26, 2025

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Search Engine Optimization

Understanding How Search Engines Work

How AI Is Augmenting Digital Marketing Content Creation

AI

How AI Is Augmenting Digital Marketing Content Creation

Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]

By: Emmylou Grimm | November 14, 2025

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Google Quietly Kills the &num=100 Parameter — Here’s What It Means for SEO

SEO

Google Quietly Kills the &num=100 Parameter — Here’s What It Means for SEO

The &num=100 parameter was a query parameter that SEO tools and power users appended to Google search URLs to display 100 organic results on a [...]

By: Nick Tursi | September 16, 2025

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Beyond Keyword Rankings: How To Boost Conversions With SEO

SEO

Beyond Keyword Rankings: How To Boost Conversions With SEO

When most businesses dive into search engine optimization (SEO), their top goal is often to climb the ranks of search results. And sure, snagging that [...]

By: Erika Tames | February 27, 2025

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Email Marketing

Targeted Communication To Ensure Proper Campaign Execution

Connecting the Dots Between Email Marketing and Social Media

Email Marketing

Connecting the Dots Between Email Marketing and Social Media

Users don’t live in one channel, and your marketing shouldn’t either. Email and social media ads are powerful media tools in their own right, but [...]

By: Adam Palmer | November 17, 2025

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Choosing an Email Marketing Platform That Scales With You

Email Marketing

Choosing an Email Marketing Platform That Scales With You

Most businesses know by now that email is one of the best marketing channels for achieving a high return on investment. But with dozens of [...]

By: Rachel Cahill | October 23, 2025

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Klaviyo Launches K:AI to Redefine Marketing and Customer Engagement

AI

Klaviyo Launches K:AI to Redefine Marketing and Customer Engagement

Klaviyo just raised the bar with the introduction of Klaviyo AI (K:AI). This new platform integrates AI directly into Klaviyo’s ecosystem to automate campaign creation, [...]

By: Rachel Cahill | September 25, 2025

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Recent Blog Posts

Industry Insights to Take Your Business Further

What is PPC? Pay-Per-Click Advertising Basics

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]

By: Karly Scott & Dana Godwin | November 19, 2025

Read More

Connecting the Dots Between Email Marketing and Social Media

Email Marketing

Connecting the Dots Between Email Marketing and Social Media

Users don’t live in one channel, and your marketing shouldn’t either. Email and social media ads are powerful media tools in their own right, but [...]

By: Adam Palmer | November 17, 2025

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How AI Is Augmenting Digital Marketing Content Creation

AI

How AI Is Augmenting Digital Marketing Content Creation

Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]

By: Emmylou Grimm | November 14, 2025

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Marketing Strategy

Learn Digital Marketing Strategies to Stay Ahead

Inbound 2025: How AI Makes Marketing More Human

AI

Inbound 2025: How AI Makes Marketing More Human

AI is no longer a futuristic tool. It is the driving force behind how marketers connect with customers in 2025. That message came through clearly [...]

By: Lindsey Stier | September 11, 2025

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Winning the Holiday Season: New Search Strategies for Growth

Holiday

Winning the Holiday Season: New Search Strategies for Growth

The holiday season is fast approaching, and if you haven’t started planning your holiday marketing strategy, now is the time to act. Black Friday and [...]

By: Ryan Garrow | October 11, 2024

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Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Digital Marketing

Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling

Boston, MA-based Hubspot held its twelfth annual marketing megaconference in September, and LP sent four members of our leadership team to learn about the latest [...]

By: Emmy Luciano | October 3, 2024

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Advanced Strategy

Got Extra Time? Learn Advanced Digital Marketing Strategies

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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