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Getting Started

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

PPC for Beginners

Learn pay-per-click (PPC) advertising

Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]

By: Madeline Lapping | November 30, 2022

Lead Generation

Expert Tips to Crush Your Lead Generation Strategy

Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]

By: Matt Bowen | November 11, 2022

New Markets

Can PPC Marketing Help You Expand to New Markets?

Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]

By: Dana Godwin | July 13, 2022

Search Engine Optimization

Understanding How Search Engines Work

Digital Marketing

What Exactly Makes SEO Marketing so Unpredictable?

If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The [...]

By: Paige Pesko | November 16, 2022

Google

The More Google Does, the More Attention Needs to Be Paid

Google Ads makes digital marketing easier, but it isn’t like cooking with a crockpot: you can’t just set it and forget it. It’s easy to [...]

By: Josh Shapiro | November 2, 2022

Keyword Research

Are You Targeting the Wrong Keywords? Here’s How You Know!

If you want your site to unlock all the benefits of Google and other search engines, you need the right keywords. Keywords are words and [...]

By: Randy Weber | September 21, 2022

Website Design

Optimize your website and improve conversion rates

Website Design

Template vs. Custom Web Design: Which Is Best for Business?

Even a small business can have a global presence with the right website. Website design has come a long way since the days of basic [...]

By: Chris Wibbe | September 14, 2022

Website Design

Custom WordPress Design for Core Web Vitals

Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]

By: Chris Wibbe | April 26, 2022

Typography

Designing for Readability: A Guide To Web Typography

Typography is a crucial element in website development. Many people may not consider font or type visuals when designing their websites, but every detail matters [...]

By: Chris Wibbe | April 6, 2022

Recent Blog Posts

Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]

By: Madeline Lapping | November 30, 2022

Branding

Hidden Facts about the LP Logo

Take a good look at our logo—there’s more going on there than you think! In the same way Logical Position ensures our clients’ brands are [...]

By: Shelley West | November 23, 2022

Digital Marketing

What Exactly Makes SEO Marketing so Unpredictable?

If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The [...]

By: Paige Pesko | November 16, 2022

Marketing Strategy

Learn digital marketing strategies to stay ahead

Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

Advanced Strategy

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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Explore our Knowledge Base

Featured Article

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

Basics

Understanding How Search Engines Work

Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Learn pay-per-click (PPC) advertising

Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Lead Generation

Expert Tips to Crush Your Lead Generation Strategy

New Markets

Can PPC Marketing Help You Expand to New Markets?

Subscribe to The Library

Understanding How Search Engines Work

Digital Marketing

What Exactly Makes SEO Marketing so Unpredictable?

Google

The More Google Does, the More Attention Needs to Be Paid

Keyword Research

Are You Targeting the Wrong Keywords? Here’s How You Know!

Optimize your website and improve conversion rates

Website Design

Template vs. Custom Web Design: Which Is Best for Business?

Website Design

Custom WordPress Design for Core Web Vitals

Typography

Designing for Readability: A Guide To Web Typography

Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Branding

Hidden Facts about the LP Logo

Digital Marketing

What Exactly Makes SEO Marketing so Unpredictable?

Learn digital marketing strategies to stay ahead

Digital Marketing

Debunking Common Myths About Marketing During a Recession

Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

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