Resources Library

Explore Our Knowledge Base

Featured Article

Build Your Comprehensive Google Ads Strategy

Google Ads helps businesses find and connect with their customers online. The concept is simple, but it’s powerful. Businesses of all sizes have successfully used the platform to reach new audiences, drive greater revenue, and grow more quickly all while delivering trustworthy and valuable ads!

Getting Started

Digital Marketing Starts With Understanding The Basics

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

Read More

How to Setup Online Promotions

Basics

How to Setup Online Promotions

Promotions are the best way for any business to tailor messaging for specific demographics. By targeting audience segments, brands and businesses are able to deliver [...]

By: Youssef El-Mansy | October 13, 2023

Read More

Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

Read More

The Basics of a Google Sponsored Promotions Campaign

Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

Read More

The Basics of Your Amazon KPIs

Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

Read More

The Basics of Dynamic Search Ads

Basics

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

Read More

PPC for Beginners

Learn Pay-Per-Click (PPC) Advertising

The Problem with Googling Your Own Ads

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

Read More

Cyber Week Recap 2023

Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

Read More

Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

Read More

Subscribe to The Library

The best source of information for our customers, clients, guides, and industry best practices. Join us

  • This field is for validation purposes and should be left unchanged.

Search Engine Optimization

Understanding How Search Engines Work

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Local SEO

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Ensuring your business is prominently featured in Google’s search results, especially in Google Business Profile (formally Google My Business) listings, is crucial for businesses of [...]

By: Erika Tames | February 14, 2024

Read More

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

Read More

How Contractors Can Organically Target High-End Homeowners & Developers

SEO

How Contractors Can Organically Target High-End Homeowners & Developers

Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]

By: Angela Maida | July 21, 2023

Read More

Email Marketing

Targeted Communication To Ensure Proper Campaign Execution

The Importance of Segmentation in Email Marketing

Email Marketing

The Importance of Segmentation in Email Marketing

The Importance of Segmentation in Email Marketing The common belief is often more is better, particularly when it comes to contacts for your business. While [...]

By: Bryan Zale | March 12, 2024

Read More

Skip the Spam: Navigating New Email Sending Requirements

Email Marketing

Skip the Spam: Navigating New Email Sending Requirements

There are many approaches to modern advertising, with brands increasingly relying on social media and video streaming platforms. However, any serious marketer would be remiss [...]

By: Rachel Cahill | February 7, 2024

Read More

Cyber Week Recap 2023

Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

Read More

Recent Blog Posts

Industry Insights to Take Your Business Further

The Problem with Googling Your Own Ads

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

Read More

The Importance of Segmentation in Email Marketing

Email Marketing

The Importance of Segmentation in Email Marketing

The Importance of Segmentation in Email Marketing The common belief is often more is better, particularly when it comes to contacts for your business. While [...]

By: Bryan Zale | March 12, 2024

Read More

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Local SEO

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Ensuring your business is prominently featured in Google’s search results, especially in Google Business Profile (formally Google My Business) listings, is crucial for businesses of [...]

By: Erika Tames | February 14, 2024

Read More

Marketing Strategy

Learn Digital Marketing Strategies to Stay Ahead

Debunking Common Myths About Marketing During a Recession

Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

Read More

In-House Marketing vs. Agency: Why You Should Outsource

Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

Read More

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

Read More

Advanced Strategy

Got Extra Time? Learn Advanced Digital Marketing Strategies

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

Read More

The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

Read More

How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

Read More

Didn't Find an Answer?

Our team Is just an email away and ready to answer your questions

Talk To Our Team