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The Case for Awareness Marketing in Healthcare

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The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started.

Getting Started

Digital marketing starts with understanding the basics

Creative Ways Companies Are Currently Serving Clients

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Understanding How Search Engines Work

Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Increase your Organic Search Ranking: Keyword Research for SEO

Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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PPC for Beginners

Learn pay-per-click (PPC) advertising

Goal Setting Your Internet Marketing Strategy

PPC

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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B2B vs. B2C Lead Generation: The Differences and Similarities

Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

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7 Best Practices to Boost Your eCommerce PPC ROI

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

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Search Engine Optimization

Understanding How Search Engines Work

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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How Contractors Can Organically Target High-End Homeowners & Developers

SEO

How Contractors Can Organically Target High-End Homeowners & Developers

Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]

By: Angela Maida | July 21, 2023

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The Ultimate Performance Max Checklist To Get You Ready

SEO

The Ultimate Performance Max Checklist To Get You Ready

Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]

By: Jacob Rodin | February 8, 2023

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Website Design

Optimize your website and improve conversion rates

4 Signs It’s Time to Update Your Business Website

Website Design

4 Signs It’s Time to Update Your Business Website

If you’re spending money on marketing but sales are dropping, it may be time to update your website. Websites often suffer from “set it and [...]

By: Chris Wibbe | February 22, 2023

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Template vs. Custom Web Design: Which Is Best for Business?

Website Design

Template vs. Custom Web Design: Which Is Best for Business?

Even a small business can have a global presence with the right website. Website design has come a long way since the days of basic [...]

By: Chris Wibbe | September 14, 2022

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Custom WordPress Design for Core Web Vitals

Website Design

Custom WordPress Design for Core Web Vitals

Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]

By: Chris Wibbe | April 26, 2022

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Recent Blog Posts

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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How to Setup Online Promotions

Targeting

How to Setup Online Promotions

Promotions are the best way for any business to tailor messaging for specific demographics. By targeting audience segments, brands and businesses are able to deliver [...]

By: Youssef El-Mansy | October 13, 2023

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Holiday Super Strategies

Holiday

Holiday Super Strategies

As eCommerce businesses approach the Superbowl of online sales this Black Friday & Cyber Monday, every brand is looking to get a leg up on [...]

By: Karly Scott | October 4, 2023

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Marketing Strategy

Learn digital marketing strategies to stay ahead

Debunking Common Myths About Marketing During a Recession

Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

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In-House Marketing vs. Agency: Why You Should Outsource

Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

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We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

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Advanced Strategy

Got extra time learn advanced digital marketing strategies

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

Read More

The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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