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Featured Article

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started.

Getting Started

Digital marketing starts with understanding the basics

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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PPC for Beginners

Learn pay-per-click (PPC) advertising

PPC

3 Ways Your Social Ads and PPC Impact Each Other

Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]

By: Roark Nelson | May 11, 2022

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Amazon Advertising

Breaking Down the Turkey Five on Paid Search, Paid Social and Amazon

The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]

By: Matt Bowen & Cooper Glass & Zach Gernand | December 9, 2021

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Local PPC

What You Need To Know About Gallery Ads

Digital marketing is an essential part of running a business today. It’s a great way to connect with new customers and reengage existing ones. There [...]

By: Benjamin Hong | November 19, 2021

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Search Engine Optimization

Understanding How Search Engines Work

Email Marketing

Different Ways Email Marketing Can Help SEO

The perfect digital marketing strategy takes many forms. Each channel, whether it’s SEO, email marketing, or PPC, ties together to form a unified, cohesive digital [...]

By: Tony Mers | April 1, 2022

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SEO

How To Know If Your SEO Firm Is Helping You or Hurting You

An SEO firm can help or hurt your e-commerce performance, depending on its reliability, transparency, and professionalism. It’s essential to find a reliable SEO firm [...]

By: Tony Mers | March 25, 2022

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Local SEO

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Having your business appear in Google’s search results, including map listings, is critical for companies of all sizes. Over 30% of search results contains Google [...]

By: CJ Keepes | February 21, 2022

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Website Design

Optimize your website and improve conversion rates

Website Design

Custom WordPress Design for Core Web Vitals

Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]

By: Chris Wibbe | April 26, 2022

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Typography

Designing for Readability: A Guide To Web Typography

Typography is a crucial element in website development. Many people may not consider font or type visuals when designing their websites, but every detail matters [...]

By: Chris Wibbe | April 6, 2022

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Website Design

Website Design Mistakes Small Businesses Make

When you run a business, having a website is essential. A website is how consumers verify a company, find its contact information, and research the [...]

By: Chris Wibbe | February 28, 2022

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Recent Blog Posts

PPC

3 Ways Your Social Ads and PPC Impact Each Other

Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]

By: Roark Nelson | May 11, 2022

Read More

Email Marketing

How To Build Your Email Marketing List From Scratch

Online engagement is the keystone to any e-commerce website. Optimizing every avenue of traffic to increase conversion rates and business is important. One of these [...]

By: Tony Mers | May 4, 2022

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Website Design

Custom WordPress Design for Core Web Vitals

Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]

By: Chris Wibbe | April 26, 2022

Read More

Marketing Strategy

Learn digital marketing strategies to stay ahead

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

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Marketing Strategy

The Benefits of Digital Marketing for Your Business

Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing [...]

By: John Thuline | June 22, 2021

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Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matt Goff | April 16, 2021

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Advanced Strategy

Got extra time learn advanced digital marketing strategies

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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