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Build Your Comprehensive Google Ads Strategy

Google Ads helps businesses find and connect with their customers online. The concept is simple, but it’s powerful. Businesses of all sizes have successfully used the platform to reach new audiences, drive greater revenue, and grow more quickly all while delivering trustworthy and valuable ads!

Getting Started

Digital Marketing Starts With Understanding The Basics

How to Set Up Online Promotions

Basics

How to Set Up Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

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The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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The Basics of a Google Sponsored Promotions Campaign

Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

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The Basics of Your Amazon KPIs

Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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The Basics of Dynamic Search Ads

Basics

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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PPC for Beginners

Learn Pay-Per-Click (PPC) Advertising

How Web Agents Are Redefining the Path to Purchase

AI

How Web Agents Are Redefining the Path to Purchase

For years, the path to purchase has run through a predictable set of steps: search, click, land on a website, convert. That path is starting [...]

By: Gavin Flynn | July 29, 2026

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How to Build a YouTube Creative Funnel That Supports Paid Search

PPC

How to Build a YouTube Creative Funnel That Supports Paid Search

Paid search is one of the most valuable tools in a performance marketer’s strategy. When someone is actively looking for a product, service, or solution, [...]

By: Karly Scott | July 24, 2026

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The Case for Going Global: What Brands Get Wrong About International Expansion

PPC

The Case for Going Global: What Brands Get Wrong About International Expansion

Globalization didn’t slow down after COVID — it’s about to double. One of the most common misconceptions is that cross-border ecommerce cooled off after the [...]

By: David Johnson | July 15, 2026

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Search Engine Optimization

Understanding How Search Engines Work

What It Really Takes to Win Organic Visibility in an AI Search World

AI

What It Really Takes to Win Organic Visibility in an AI Search World

Search hasn’t been replaced. It’s evolved — again. Every few years, the industry declares that SEO is dead, only to watch it reinvent itself. Mobile-first [...]

By: Nick Tursi | July 22, 2026

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Building a Website for Conversions: A 10-Point Checklist

SEO

Building a Website for Conversions: A 10-Point Checklist

Your website sits at the center of your digital marketing efforts. Every campaign, channel, and touchpoint ultimately directs people there, meaning its performance directly impacts [...]

By: Myca Bautista | May 5, 2026

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A Beginner’s Guide to Search Engine Optimization (SEO)

SEO

A Beginner’s Guide to Search Engine Optimization (SEO)

When people need a product, service, or answer to a question, they usually start with a search engine. Whether they are researching options, comparing brands, [...]

By: Nick Tursi | February 23, 2026

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Email Marketing

Targeted Communication To Ensure Proper Campaign Execution

Klaviyo Makes Omnichannel Moves With New Social Marketing Integration

Email Marketing

Klaviyo Makes Omnichannel Moves With New Social Marketing Integration

Social media has always been where brands build an audience. The challenge has been turning that audience into owned, revenue-generating data. Klaviyo’s new Social Marketing [...]

By: Rachel Cahill | July 20, 2026

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Inclusive Inboxes: Improving Accessibility in Email Marketing

Email Marketing

Inclusive Inboxes: Improving Accessibility in Email Marketing

Your email subscribers don’t all experience an email the same way. One person might listen through a screen reader. Another might zoom in until only [...]

By: Rachel Cahill | May 18, 2026

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Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing

AI

Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing

Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]

By: Rachel Cahill | May 11, 2026

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Recent Blog Posts

Industry Insights to Take Your Business Further

Pinning Down Pinterest’s Full-Funnel Potential

Pinterest

Pinning Down Pinterest’s Full-Funnel Potential

Pinterest has quietly become one of the most valuable platforms for brands looking to reach customers before they’re ready to buy. While other channels compete [...]

By: Courtney Roberts | August 5, 2026

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How Web Agents Are Redefining the Path to Purchase

AI

How Web Agents Are Redefining the Path to Purchase

For years, the path to purchase has run through a predictable set of steps: search, click, land on a website, convert. That path is starting [...]

By: Gavin Flynn | July 29, 2026

Read More

How to Build a YouTube Creative Funnel That Supports Paid Search

PPC

How to Build a YouTube Creative Funnel That Supports Paid Search

Paid search is one of the most valuable tools in a performance marketer’s strategy. When someone is actively looking for a product, service, or solution, [...]

By: Karly Scott | July 24, 2026

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Marketing Strategy

Learn Digital Marketing Strategies to Stay Ahead

Creating a Profitable Amazon Marketing Strategy for 2026

Amazon Advertising

Creating a Profitable Amazon Marketing Strategy for 2026

Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their [...]

By: Craig Panozzo | March 2, 2026

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How To Use Social Media for Your Business

Facebook

How To Use Social Media for Your Business

For some businesses, social media can feel overwhelming or easy to deprioritize. When time and budgets are limited, every marketing effort has to earn its [...]

By: Drew Cummins | January 28, 2026

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Inbound 2025: How AI Makes Marketing More Human

AI

Inbound 2025: How AI Makes Marketing More Human

AI is no longer a futuristic tool. It is the driving force behind how marketers connect with customers in 2025. That message came through clearly [...]

By: Lindsey Stier | September 11, 2025

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Advanced Strategy

Got Extra Time? Learn Advanced Digital Marketing Strategies

The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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The Case for Awareness Marketing in Healthcare

Advanced Marketing Strategy

The Case for Awareness Marketing in Healthcare

As a search engine marketing agency, Logical Position is dedicated to providing performance-driven digital marketing strategies for healthcare businesses of all sizes. Let’s get started. [...]

By: Logical Position | April 13, 2021

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How To Create a Buyer’s Persona for Your Business

Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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