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Why Advertise on Microsoft Advertising?
“As part of Trinity Bamboo’s online marketing campaign, Logical Position recommended that I broaden my advertising to include Microsoft Advertising. As usual, their recommendation was spot-on. Bing Search Engine traffic now accounts for about 30% of both my overall Sessions and subsequent Transactions. I am very pleased.”
-Tom Goodham, President of Trinity Bamboo
Read Case StudyHow Can Microsoft Advertising Help Your Business?
The Bing Search Engine reaches a global audience of 500 million searches and powers nearly one in every three desktop searches in the United States. So whether you’ve been running Microsoft Advertising for years or are considering the platform for the first time, the Microsoft Search Network network is a large and growing opportunity for your business.
Reach Your Customers Where They Search
The Microsoft Search Network includes the Bing Search Engine, Yahoo, MSN, and many other search sites that your customers use everyday.
Easily Expand Your Current Campaigns
If you’re already running PPC ads on other platforms, it’s easy to add your campaigns to the Microsoft Advertising Network.
Get Support from an Expert Team
Microsoft’s team of support specialists works directly with us to ensure that our clients’ campaigns are performing at their best.
What our Microsoft Partnership Means For You
Our partnership with Microsoft allows us to provide our clients with
the most knowledgeable and effective service possible.
Certified Experts
Our team has achieved the highest levels of Microsoft Advertising knowledge and certification. We hold ongoing trainings and reviews to ensure we stay up to date with Microsoft Advertising best practices.
New Tools
Because we work so closely with Microsoft to improve their services, we always receive first access to new Microsoft tools and technologies that help our clients succeed.
Exceptional results
As an agency, we’ve achieved an industry-leading client retention rate because we consistently produce results that maximize the growth of our clients’ businesses.
Frequently Asked Questions
Microsoft Ads is a pay-per-click advertising platform similar to Google Ads, displaying ads on Bing, Yahoo, and AOL search networks. Logical Position utilizes Microsoft Ads to help clients tap into a valuable yet frequently overlooked audience with less competition and high intent.
Yes, Microsoft Ads enables you to import campaigns directly from Google Ads. Logical Position manages the import process, ensuring that settings, tracking, and targeting are all optimized for Microsoft’s platform.
Conversion tracking requires implementation of the Universal Event Tracking (UET) tag. Logical Position handles UET setup, monitors event triggers, and ensures your campaigns are ready for attribution.
Absolutely. Microsoft Shopping Campaigns can generate high-quality traffic. Logical Position ensures your product feed is optimized for Bing’s merchant platform and sets up performance tracking to measure revenue impact.
Yes, site links, callouts, structured snippets, and other ad extensions are available. Logical Position ensures all your extensions are fully implemented to increase your ad’s click-through rate and visibility on the search results page.
Both platforms function similarly; however, Microsoft Ads often delivers lower costs per click (CPCs) and better return on investment (ROI) for certain industries. Logical Position executes cross-platform strategies and tracks performance across both search engines to optimize your budget.
Targeting options include keywords, demographics, device, location, and even LinkedIn job function. Logical Position utilizes advanced demographic data from Microsoft to assist clients in refining their audience and maximizing conversions.
The Microsoft Audience Network is Microsoft’s equivalent of the Display Network, placing ads on MSN, Outlook.com, and other native environments. Logical Position tests and optimizes Audience Network placements to expand reach without sacrificing ROI.
Options include manual CPC, enhanced CPC, or automated strategies. Logical Position utilizes performance data across accounts to identify the optimal bidding strategy for each campaign and regularly reevaluates to maximize efficiency.
Definitely. Microsoft Ads can often deliver a higher ROI due to lower competition. Logical Position frequently recommends Microsoft Ads as part of a dual-platform strategy, particularly for local and niche businesses.