The contractor industry is a symbol of progress. However, delivering quality workmanship and building lasting relationships with clients is far from easy. Homeowners know that. Service providers like you know that even better. As long as there are construction projects, renovations, and repairs, there’s always money to make in your industry.
Here’s something else you and homeowners know: When it comes to building and maintaining homes, trust is vital. You may have heard of unscrupulous businesses that cut corners or take advantage of inexperienced customers to boost their profits. However, these businesses often pay for their short-sightedness in the long run, as they lose the trust of their customers.
Building a Winning Marketing Strategy
Shortcuts are for DIY enthusiasts, not for professional contractors. To achieve long-term growth for your contractor business, you need to commit to a digital marketing strategy that reaches potential and existing customers in new and innovative ways. It all begins with specialized contractor marketing services from Logical Position.
Logical Position offers pay-per-click advertising, search engine optimization, email marketing, and paid social media management to our partners in the contractor industry. And we’d like to add your business to our growing partnership. Whether you want to overhaul your website or appear higher in search results, our services can help you attain all your growth goals.
At Logical Position, we believe in transparency. We don’t want to make promises we can’t keep, and we know you don’t either. That’s why we’re happy to explain our range of contractor digital marketing services in detail so you’ll understand how each one can help you market your contracting business.
Whether you’re building dream homes, performing essential repairs, or helping someone create their perfect living space, what you do matters in this home-centric country. Construction projects may come and go, but our digital marketing services for the contractor industry are built to last. Check out our wide range of products and contact us to get started growing your business today.
Recognized by Industry Leaders
Results in Action
TerraFirma Foundation Systems
To start, Logical Position implemented a single keyword ad group (SKAG) strategy to gain more granular insights into account performance. Once we identified which keywords worked with what audience and when, our team could improve ad relevance to increase their click-through rate, and ultimately reduce costs. This also enabled our team to deliver ads to specific audiences based on seasonality.Read Case Study
LP’s collaboration with IronHead continues to grow and thrive. Leads continue to rise with a 6.62% conversion rate. A recent website upgrade allowed us to set up form tracking, further increasing the number of trackable conversions. IronHead soared to a monthly lead volume of 200 leads per month, with a YTD total of more than a thousand new leads. Thus far, the biggest challenge has been spending the entire ad budget, which the client has steadily increased along the way.Read Case Study
Hardwoods 4 Less
When we onboarded Hardwoods 4 Less in June 2020, we set a $200K monthly revenue target, with a stretch goal of $250K. We doubled that to $400K while bolstering conversions from 109 to 266, and reducing their cost per acquisition (CPA) by 26%, taking it from $67 to $49. Beyond revenue growth, the folks at Hardwoods 4 Less have saved countless time managing their digital strategy. The company has been free to focus on expanding their business.Read Case Study
Since Astoria Lighting signed on with Logical Position in the summer of 2021, they’ve grown their contact list by an impressive 372% and accumulated some 5,887 clicks. With no prior outreach strategy to message clients directly, their email deliveries have achieved a 546% year over year growth rate with a steady 2.5% average click rate accounting for 358 RFQs from email alone. On top of that, the campaigns have seen a 239% rise in unique clicks from automated campaignsRead Case Study
NV Landscapes LLC
Between emails, phone calls and online bookings, NV Landscaping & Hardscaping has filled out the entirety of their scheduling calendar with additional clients. This has resulted in hiring more staff to handle the uptick in business and driving their trajectory to new heights. With more than 644 conversions so far, they are averaging 23 new clients per month at a $62 average CPA, which makes their ad campaigns both effective and sustainable to the bottomline.Read Case Study