Paid Social
What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4
After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]
Read More
Amazon Advertising
Getting Your Amazon Strategy Ready for the Holidays
Every year, the holiday shopping frenzy starts earlier and grows larger, making it the most critical sales period for Amazon sellers. The convenience of online [...]
Read More
Meta
Meta’s Conversion Optimization Mastery
Part 1: Maximum Conversions vs. Maximum Value After auditing hundreds of Meta ad accounts, I can tell you this: most advertisers make the most [...]
Read More
Digital Marketing
A Complete Guide to Content Marketing Strategy
A successful content marketing strategy is your roadmap to creating meaningful engagement with your audience while driving measurable business outcomes. By focusing on planning, execution, [...]
Read More
How To Add Users to Your Google Search Console Property
Google Search Console is one of the most valuable free SEO tools available to website owners. It provides deep insights into how your site performs [...]
Read More
AI
Klaviyo Launches K:AI to Redefine Marketing and Customer Engagement
Klaviyo just raised the bar with the introduction of Klaviyo AI (K:AI). This new platform integrates AI directly into Klaviyo’s ecosystem to automate campaign creation, [...]
Read More