Pomelli in Practice: Evaluating Google’s New AI Tool for Small Businesses
Creating standout, on-brand content at scale can be a challenge for any business, especially for small and medium-sized companies with limited resources. You have a [...]
Read More
Google Analytics
How To Add Users to Your Google Analytics (GA4) Property
Whether you signed up for PPC services, SEO services, or an omni-channel campaign; our teams will likely need access to certain marketing platforms such as [...]
Read More
Paid Social
Audience Testing Philosophy & Framework
In digital advertising, every dollar has a job to do. For brands spending less than $10,000 per month on paid media, that job often comes [...]
Read More
AI
Why The Launch of ChatGPT Atlas is a Big Deal For Businesses
OpenAI just announced the launch of its new web browser, ChatGPT Atlas, described as a browser built ‘with ChatGPT at its core.’ While browsers may [...]
Read More
Email Marketing
Choosing an Email Marketing Platform That Scales With You
Most businesses know by now that email is one of the best marketing channels for achieving a high return on investment. But with dozens of [...]
Read More
Paid Social
What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4
After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]
Read More