Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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PMax Targeting: The Good, Better, Best
Performance Max (PMax) campaigns are one of Google’s most automated—and misunderstood—campaign types. They’re designed to use Google’s full inventory and machine learning to find conversions [...]
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Google Ads
What is PPC? Pay-Per-Click Advertising Basics
What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]
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Email Marketing
Connecting the Dots Between Email Marketing and Social Media
Users don’t live in one channel, and your marketing shouldn’t either. Email and social media ads are powerful media tools in their own right, but [...]
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AI
How AI Is Augmenting Digital Marketing Content Creation
Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]
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Paid Media
Navigating PPC: Data, Creative, and Clarity
IntroductionUnpredictable but Full of Opportunity If there’s one word that defines pay-per-click (PPC) marketing in 2025, it’s unpredictable. Between new AI-driven automation, evolving attribution models, [...]
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