What Exactly Makes SEO Marketing so Unpredictable?
If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The [...]
The More Google Does, the More Attention Needs to Be Paid
Google Ads makes digital marketing easier, but it isn’t like cooking with a crockpot: you can’t just set it and forget it. It’s easy to [...]
Are You Targeting the Wrong Keywords? Here’s How You Know!
If you want your site to unlock all the benefits of Google and other search engines, you need the right keywords. Keywords are words and [...]
SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race
The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]
The Ultimate Guide to Understanding Page Experience
Are you experienced? More precisely, what is the page experience like on your website? Page experience is a collection of signals that indicate how well, [...]