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A Guide To Different Types of Audience Segmentation

Digital marketing is a vital part of running a business in today’s digital era. Even before the pandemic, there was a push for businesses to emphasize their online options and make things more accessible to all consumers. As more companies moved to a digital landscape, the market became more saturated, and the competition became increasingly […]Read More

A Guide to Avoiding SEO Disaster During a Website Redesign

When you run a business, it’s vital to maintain a quality website. Whether you run an e-commerce company, a service-based company, or anything in between, your customers expect a quality website for information and access. A website signifies legitimacy in a world with countless fraudulent businesses. Consumers judge a site within the first few seconds […]Read More

Understanding How Web Development Affects SEO

Website development is the first step to becoming an online success in business. Every business needs a functional, attractive website to keep sales flowing and customer loyalty and trust healthy. With the continuously increasing competition in the online business landscape, it is increasingly important to fully understand the important elements of quality web design. With […]Read More

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. You never know what you’re gonna get.” When you begin your online marketing journey for the first time, you might express a similar sentiment. You can create an expectation for […]Read More

The Importance of White Hat SEO

What Is White Hat SEO? If you have a business website, chances are you’ve heard the terms “white hat SEO” and “black hat SEO.” But what exactly do these terms mean? Businesses that practice white hat SEO are making an effort to follow Google’s base guidelines, essentially following the “laws” of the internet. Businesses that […]Read More