What Exactly Makes SEO Marketing so Unpredictable?

What Exactly Makes SEO Marketing so Unpredictable?

If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The blame rests on the search engines themselves as well as your competition, but that’s just the tip of the SEO marketing iceberg. To help you get a better grip on SEO, here are a few insights Logical Position has gained about search engine optimization in their role as national SEO experts.

A Question of Values

Search engines use ranking factors to assess your website and determine the most valuable information to provide to their users. It should be simple to figure out what they’re searching for and improve your site, right? Unfortunately, no. Hundreds upon hundreds of ranking factors are in play. Any one of them can boost or hinder your SEO game, including canonicals (URLs the engines consider representative of your site), hreflang tags (which mark pages that are similar but are directed at different regions or languages), redirects, site speed, and, of course, the content itself. All these factors contribute to your organic success. Which do you tackle first? It depends. But ranking factors are one very big reason for SEO marketing’s unpredictability.

Mysterious Realm

SEO is a mystifying “place”. The biggest mystery is what happens behind the scenes with a search engine. Change is constant at Google. They perform core algorithm changes three to four times per year—a process they describe as an “oil change”—to ensure better performance. Unlike a real oil change, however, some businesses and industries notice a change in performance afterward. To compound things, Google rarely confirms or publicizes these changes, making SEO changes more difficult to forecast.

The Competition

Closely watch your competition, even in the digital world! As you invest in SEO, your rivals are doing the same. Whatever they do influences your rankings, and they are absolutely spending their time and effort on shared keywords to redirect the search engines away from your site and towards their own. Consider this when devising your SEO marketing plan.

More Than Meets the Eye

We’ve explored what exactly makes SEO marketing so unpredictable. One key thing to keep in mind: SEO isn’t singular, it’s plural. More precisely, it’s dozens of different concepts tied together. Getting a grip on that notion is difficult. That’s why it’s necessary to hire an SEO company like Logical Position that lives and breathes SEO. SEO requires organization, a well-thought-out strategy, and a national SEO services team dedicated to creating unique, consistent, and fresh content. Contact LP for a consultation. As an experienced national SEO company, we can educate you on the mysteries of SEO and how to make the most of it!

Paige Pesko

Paige Pesko, Manager of SEO Client Services

Paige Pesko is Manager of SEO Client Services at Logical Position, an Inc. 500 digital agency supporting 5000+ clients across North America. LP is proud to be the reigning recipient of Google’s Lead Generation Premier Partner of the Year award! The award-winning agency offers full-service PPC management, SEO, Paid Social, Amazon and Creative Services for businesses large and small. As a Google Premier Partner, Microsoft Elite Partner & Meta Business Partner LP is in the top 1% of ad spend managed across platforms.

Digital Marketing

Digital Marketing, Even When It’s Not Your Thing

Digital marketing has a powerful impact on all businesses, both eComm and Lead Gen. Yet some people still shy away and dismiss the potential of [...]

By: Douglas Smith | October 19, 2022

Read More

Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

Read More

Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

Read More

Join the 7,000+ Companies Using Logical Position

Sign up for email updates

Spam? No. Cool articles. Yes! Get notified on the latest news and tips from Logical Position.