Digital marketing has a powerful impact on all businesses, both eComm and Lead Gen. Yet some people still shy away and dismiss the potential of the online marketplace. As a digital marketing agency with thousands of clients, we’ve heard every objection in the book. Many business owners say, “that’s not my thing,” believing word of mouth can handle all the heavy lifting. Well, here are a few ideas to keep in mind about digital marketing, even when it’s not your thing, and how a digital marketing agency like Logical Position can help with its professional marketing services.
People Are Talking; Marketing Keeps Them Chatting
Word of mouth can fuel a business, but it can’t get started without some degree of advertising and marketing. As customers find and are helped by you, they’ll start talking you up to others, in-person and online. Digital marketing keeps the conversation going and your business top of mind, which inspires more word of mouth that can ultimately drive sales to your business. In the words of Bonnie Rait, “let’s give ‘em something to talk about!” That “something” should be your business.
Don’t Let Them Steal the Spotlight
One fact of digital marketing is this: if you’re not doing it, someone else is–namely your competition. Again, word of mouth only goes so far, and business eventually tails off without the support digital marketing provides. Digital real estate is on a use-it-or-lose-it, first-come, first-served basis. If you’re not out in the market, making your presence known, you’re operating in a vacuum. In the past, advertising meant newspapers, magazines, radio, television, and direct mail, but there’s no sales attribution and it makes for an expensive “brand-building” exercise. The digital world is the new milieu, and your market educates itself through the internet. Ensure you’re well-represented through your website, online ads, blogs, social media, and elsewhere. No one can hear you if you don’t show up and speak out!
Leveraging digital marketing, even when it’s not your thing, is vital. If you’re not ready to create an omni-channel approach for your company on your own, start small. Set up analytics for your existing marketing and advertising platform. Google Ads, Microsoft Ads, and similar platforms can provide useful data on how your audience interacts with your product online. You’ll discover what’s bringing clients to your “door,” where they’re coming from, and other info to help create an effective marketing strategy.
Still think digital marketing isn’t your thing? Fortunately, as an experienced digital marketing agency, it’s very much Logical Position’s thing… and then some! If you feel lost at sea with digital marketing, it’s smart to hire a navigator. Logical Position can offer a consultation about your current and/or potential digital marketing strategy. We’ll evaluate your current standing, then walk you through our digital marketing services, such as search engine optimization (SEO), paid search ads, paid social, email campaigns, and others. For an even more detailed review of digital marketing, visit the Logical Position website to review our many free resources. Contact us today to find out how you can be better represented in the digital marketplace!