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Everything changed over the course of a week in March 2020. When it became clear that the COVID-19 outbreak was becoming a pandemic, and would soon impact every part of the country, businesses everywhere made fast decisions that completely transformed their operations. […]Read More
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial hit, leaving people wondering what the short and long-term impacts of this pandemic will be. […]Read More
Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed a countless number of businesses in an unprecedented situation. The same question echoes off everyone’s lips: What’s next? History has seen a number of devastating recessions, notably the Great Depression, […]Read More
Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US history had to come to an end. I didn’t know when the end was coming, but I assumed sooner rather than later. You can find an overview of that talk […]Read More
While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem is the first step many of us take on the quest for the data that will help refine 2020 holiday strategies, and last year’s data certainly has a story to […]Read More