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The Importance of White Hat SEO

What Is White Hat SEO? If you have a business website, chances are you’ve heard the terms “white hat SEO” and “black hat SEO.” But what exactly do these terms mean? Businesses that practice white hat SEO are making an effort to follow Google’s base guidelines, essentially following the “laws” of the internet. Businesses that […]Read More

How Does Facebook Pixel Help Your Small Business?

As you begin to delve deep into the world of Facebook advertising, you’ll eventually have to familiarize yourself with Facebook Pixel. Failing to understand this tool will ultimately result in a campaign that doesn’t see anything close to the results it could otherwise generate. With the success of your business in mind, we created a […]Read More

Understanding How a PPC Campaign Works

PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, but for the clicks it receives. Business owners will set the maximum amount they’re willing to pay for each click received, and the highest bidder ultimately takes the top spot. […]Read More

How to Promote Your Small Business on Facebook

If you own a small business, we can’t overstate how important it is for you to create a Facebook page for it. This isn’t your own personal profile, of course, but a page that’s open to the public and gives valuable insight regarding how your company works. There are a variety of reasons that your […]Read More

COVID-19 Drives Changing Consumer Behavior

It would be hard to overstate how much our day-to-day lives have been disrupted over the past few weeks. As a result of the COVID-19 pandemic, businesses across the country have temporarily closed, and millions of people are working from home for the very first time. While these drastic actions are necessary to slow down […]Read More