AI
Performance Max Can Auto-Generate Videos From Your Assets: Here’s What Advertisers Should Know
If you’re running Performance Max campaigns without video assets, Google may still create video ads for your campaign. That part is not new. Performance Max [...]
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Social Media
Inside TikTok World: What We Learned at TikTok’s Biggest Partner Event of the Year
Our team recently attended TikTok World in New York City, one of the most exciting events in the digital advertising space. From major product announcements [...]
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Branding
The YouTube Era: What Brandcast Revealed About the Future of Advertising
Our team made the trip to New York City for YouTube Brandcast 2026 — The Brandformance Edition. The event brought together top agencies and brands [...]
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Email Marketing
Inclusive Inboxes: Improving Accessibility in Email Marketing
Your email subscribers don’t all experience an email the same way. One person might listen through a screen reader. Another might zoom in until only [...]
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Conversion Tracking
Is Your Ad Data Telling the Full Story? How to Fix Conversion Tracking Before Cutting Campaigns
When a campaign looks like it’s underperforming, it’s easy to jump to the usual fixes. Adjust the creative. Cut the budget. Shift spend to another [...]
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AI
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing
Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]
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