Can PPC Marketing Help You Expand to New Markets?
Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]
What Is Click-Through Rate (CTR)?
If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]
Amazon PPC vs. Google PPC: What’s the Difference?
As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]
How Digital Marketing Helps Small Businesses Thrive
Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]
3 Ways Your Social Ads and PPC Impact Each Other
Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]