PPC Posts

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]

By: Karly Scott & Dana Godwin | November 19, 2025

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Paid Media

Navigating PPC: Data, Creative, and Clarity

IntroductionUnpredictable but Full of Opportunity If there’s one word that defines pay-per-click (PPC) marketing in 2025, it’s unpredictable. Between new AI-driven automation, evolving attribution models, [...]

By: Jack Meyer & Maddie Rabing | November 12, 2025

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Lead Generation

Expert Tips for Your Google Ads Lead Generation Strategy

Generating high-quality leads at scale is a key component of business growth. However, not all leads hold the same value, and focusing on the wrong [...]

By: Cameron Marsella & Matt Meeker | August 26, 2025

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Lead Generation

Which Lead-Generation Services Are Right for Your Business?

Whether you are a local service provider looking for immediate customers or a business aiming to expand nationally, finding the right way to generate new [...]

By: Matt Meeker | June 18, 2025

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PPC

4 Major Signs It’s Time To Hire a New PPC Agency

Are you frustrated with your pay-per-click (PPC) campaigns falling short of expectations? Are you tired of not seeing measurable success or feeling left in the [...]

By: Lynzie Ashe | April 2, 2025

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PPC

The Most Common PPC Bidding Mistakes You Should Avoid

It’s no secret that pay-per-click (PPC) campaigns have become a vital part of digital marketing, thanks to their ability to offer businesses the opportunity to [...]

By: Karly Scott | January 16, 2025

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