PPC Posts

PPC

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

Read More

Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

Read More

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

Read More

Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

Read More

Ecommerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

Read More

Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

Read More