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Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. You never know what you’re gonna get.” When you begin your online marketing journey for the first time, you might express a similar sentiment. You can create an expectation for […]Read More
Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates by business owners paying a small fee each time someone clicks on their ad with the intent of earning more by website visits than they’re paying for their ad. This […]Read More
PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, but for the clicks it receives. Business owners will set the maximum amount they’re willing to pay for each click received, and the highest bidder ultimately takes the top spot. […]Read More
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial hit, leaving people wondering what the short and long-term impacts of this pandemic will be. […]Read More
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results. […]Read More