PPC Posts

Cyber Week Recap 2023

Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

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Goal Setting Your Internet Marketing Strategy

Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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B2B vs. B2C Lead Generation: The Differences and Similarities

Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

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7 Best Practices to Boost Your eCommerce PPC ROI

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

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A Well-Placed Search Ad’s Effects on Organic Search Phrases

Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

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How Does Recession Affect Advertising?

Ecommerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

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