PPC Posts

AI

How Web Agents Are Redefining the Path to Purchase

For years, the path to purchase has run through a predictable set of steps: search, click, land on a website, convert. That path is starting [...]

By: Gavin Flynn | July 29, 2026

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PPC

How to Build a YouTube Creative Funnel That Supports Paid Search

Paid search is one of the most valuable tools in a performance marketer’s strategy. When someone is actively looking for a product, service, or solution, [...]

By: Karly Scott | July 24, 2026

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PPC

The Case for Going Global: What Brands Get Wrong About International Expansion

Globalization didn’t slow down after COVID — it’s about to double. One of the most common misconceptions is that cross-border ecommerce cooled off after the [...]

By: David Johnson | July 15, 2026

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PPC

Connected TV Is a Performance Channel. Here’s How to Use It Like One.

For years, Connected TV (CTV) carried a reputation as a top-of-funnel marketing channel — a place to build brand awareness, but not necessarily one to [...]

By: Gavin Flynn | June 30, 2026

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Lead Generation

The Importance of Conversion Tracking and How To Do It

Digital marketing is easier to launch than ever before. A business can set up ads, publish landing pages, and start reaching potential customers across multiple [...]

By: Karly Scott | June 23, 2026

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Conversion Tracking

Is Your Ad Data Telling the Full Story? How to Fix Conversion Tracking Before Cutting Campaigns

When a campaign looks like it’s underperforming, it’s easy to jump to the usual fixes. Adjust the creative. Cut the budget. Shift spend to another [...]

By: Karly Scott | May 15, 2026

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