PPC Posts

PPC

How To Combine Traditional and Digital Marketing Techniques

Many businesses go all-in on either traditional or digital marketing. Many small companies find themselves more comfortable with the familiarity of traditional marketing, while startups [...]

By: Matt Meeker | August 10, 2021

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Ecommerce

An Introduction To Using Google Merchant Center

eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]

By: Austin Kihn | July 22, 2021

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PPC

In-House vs. Agency Marketing: What To Choose

When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]

By: Brandon Bauer & Matt Meeker | June 18, 2021

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Ecommerce

Why eCommerce Sites Require PPC

Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for eCommerce companies to invest [...]

By: David Johnson | June 14, 2021

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PPC

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matthew Goff | June 3, 2021

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PPC

Strategies to Improve Your PPC CTR

Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, [...]

By: Kevin Brunner | May 28, 2021

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