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How To Gauge the Success of Your PPC Campaign

There are many benefits to an investment in digital marketing. The world is more digital-based now than ever before. More industries than ever are feeling a push to move online and optimize for digital users. PPC is one of the most effective digital marketing strategies for companies to invest in. When companies employ PPC campaigns, […]Read More

Different Types of Tools Used in PPC Campaigns

In the current digital era, there’s more emphasis on online and digital marketing efforts. People are shopping online more and more frequently, which means companies need to adjust. It’s crucial for businesses to adjust the way consumers receive communication from them and how the information they receive reaches them. When it comes to digital marketing, […]Read More

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. You never know what you’re gonna get.” When you begin your online marketing journey for the first time, you might express a similar sentiment. You can create an expectation for […]Read More

How to Make an Effective Google PPC Ad Campaign

Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates by business owners paying a small fee each time someone clicks on their ad with the intent of earning more by website visits than they’re paying for their ad. This […]Read More

Understanding How a PPC Campaign Works

PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, but for the clicks it receives. Business owners will set the maximum amount they’re willing to pay for each click received, and the highest bidder ultimately takes the top spot. […]Read More