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Understanding How a PPC Campaign Works

PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, but for the clicks it receives. Business owners will set the maximum amount they’re willing to pay for each click received, and the highest bidder ultimately takes the top spot. […]Read More

By Youssef El-Mansy |

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial hit, leaving people wondering what the short and long-term impacts of this pandemic will be. […]Read More

By Lindsey Stier |

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services. […]Read More

By Shelby Goldstein |

How to Generate New Business and Increase Customer Lifetime Value

Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our webinar, or skim the key points below, to drive success to your business and calculate your digital marketing results before spending a single ad dollar.  Here’s what you’ll learn: Whether or […]Read More

By Shelby Goldstein |

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