PPC Posts

New Markets

Can PPC Marketing Help You Expand to New Markets?

Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]

By: Dana Godwin | July 13, 2022

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Click-Through-Rate

What Is Click-Through Rate (CTR)?

If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]

By: Matt Bowen | June 16, 2022

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PPC

Amazon PPC vs. Google PPC: What’s the Difference?

As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]

By: Emma Fager | June 1, 2022

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PPC

How Digital Marketing Helps Small Businesses Thrive

Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]

By: Lindsey Stier | May 25, 2022

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PPC

3 Ways Your Social Ads and PPC Impact Each Other

Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]

By: Roark Nelson | May 11, 2022

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Amazon Advertising

Breaking Down the Turkey Five on Paid Search, Paid Social and Amazon

The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]

By: Matt Bowen & Cooper Glass & Zach Gernand | December 9, 2021

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