PPC Posts

PPC

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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PPC

Strategies to Improve Your PPC CTR

Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, [...]

By: Kevin Brunner | May 28, 2021

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Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matt Goff | April 16, 2021

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Ecommerce

Essential PPC Metrics for Ecommerce Merchants

E-commerce companies face uniquely fierce competition regardless of the industry they are in. E-commerce markets are so saturated that digital marketing is not just recommended—it’s [...]

By: Matt Goff | April 7, 2021

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Google Ads

A Guide To Using Google Shopping Ads

Running an ecommerce business in today’s digital world is more complicated than ever before. There are new challenges, market saturation, and customers with ever-adapting expectations. [...]

By: Matthew McCorry | March 26, 2021

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Amazon Advertising

How To Make Your Business More Discoverable Online

The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive [...]

By: John Thuline | March 12, 2021

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