PPC Posts

Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

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Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]

By: Madeline Lapping | November 30, 2022

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New Markets

Can PPC Marketing Help You Expand to New Markets?

Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]

By: Dana Godwin | July 13, 2022

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Click-Through-Rate

What Is Click-Through Rate (CTR)?

If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]

By: Matt Bowen | June 16, 2022

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PPC

Amazon PPC vs. Google PPC: What’s the Difference?

As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]

By: Emma Fager | June 1, 2022

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PPC

How Digital Marketing Helps Small Businesses Thrive

Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]

By: Lindsey Stier | May 25, 2022

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