How PPC and Paid Social Get New Customers to Add Your App
Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]
Expert Tips to Crush Your Lead Generation Strategy
Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]
Can PPC Marketing Help You Expand to New Markets?
Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]
What Is Click-Through Rate (CTR)?
If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]
Amazon PPC vs. Google PPC: What’s the Difference?
As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]