Email Marketing Posts

Email Marketing

The Importance of Segmentation in Email Marketing

The Importance of Segmentation in Email Marketing The common belief is often more is better, particularly when it comes to contacts for your business. While [...]

By: Bryan Zale | March 12, 2024

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Email Marketing

Skip the Spam: Navigating New Email Sending Requirements

There are many approaches to modern advertising, with brands increasingly relying on social media and video streaming platforms. However, any serious marketer would be remiss [...]

By: Rachel Cahill | February 7, 2024

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Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

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Email Marketing

How To Find the Right Email Cadence for Your Business

Delivering emails to an inbox is arguably the most intimate form of online marketing because users have to take deliberate action to enable direct communication [...]

By: Rachel Cahill | August 17, 2023

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Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

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Email Marketing

The Ever-Changing Landscape of Email Marketing

Email might seem like old-school marketing, but don’t neglect your mailing list. As we approach the holiday season, it’s vital to keep in touch with [...]

By: Alex Bedgood | October 26, 2022

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