Social Media Posts

Pinterest

Why Pinterest Deserves a Place in Your Paid Social Strategy

Pinterest occupies a unique position in the paid social landscape — one that makes it especially valuable for brands looking to reach buyers earlier, smarter, [...]

By: Karly Scott | June 12, 2026

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Social Media

Inside TikTok World: What We Learned at TikTok’s Biggest Partner Event of the Year

Our team recently attended TikTok World in New York City, one of the most exciting events in the digital advertising space. From major product announcements [...]

By: Ryan Garrow | May 21, 2026

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Meta

What Meta, Pinterest & TikTok Advertisers Need to Know Coming Out of Q1 2026

2026 Q1 is done. Here’s what the data is telling us. Brands under budget pressure cut awareness spend first this quarter. That decision showed up [...]

By: Drew Cummins | May 8, 2026

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Facebook

How To Use Social Media for Your Business

For some businesses, social media can feel overwhelming or easy to deprioritize. When time and budgets are limited, every marketing effort has to earn its [...]

By: Drew Cummins | January 28, 2026

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Email Marketing

Connecting the Dots Between Email Marketing and Social Media

Users don’t live in one channel, and your marketing shouldn’t either. Email and social media ads are powerful media tools in their own right, but [...]

By: Adam Palmer | November 17, 2025

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Paid Social

What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4

After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]

By: Drew Cummins | October 10, 2025

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