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Facebook is a social platform – but it’s not always an inclusive one. As advertisers, we are the outcasts of the feed, always one misguided post away from a “hide ad”. We want to fit in just as much as we want to stand out. Our intentions are obvious, so the way we present ourselves […]Read More
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary? […]Read More
A picture is worth a thousand words. But for Instagram, a picture is worth thousands of eyeballs. . . and millions of dollars. […]Read More
The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and worldwide, niche businesses are able to find much larger markets online for specialized products and services. […]Read More
Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by what can be found online or in the news. With the ease of comparative shopping, it is more important than ever for businesses to maintain and develop their online reputation. […]Read More