When someone comes across your social media sites, give them a good reason to stay and get to know you. Social media is a fun and inexpensive way to draw attention to your products and services. But you’re not in the business of providing free stuff. You want those visitors to stick around, subscribe to your content, submit their contact info, and eventually make a purchase. The challenge then is to create a social media “face” for your social media sites that’s open, inviting, and more likely to encourage visitors to take the above steps. Use these 4 tips for optimizing your social platforms to bring more folks to your “door”.
Keep Branding Consistent Across Platforms
Recognition is vital, so ensure people know that you’re you. Your company, business, and market demands may require a change of look whether through color, logos, voice, website layout, or profile pictures. Change is good, but your branding must be consistent everywhere online. Remain recognizable to potential customers as they leap from platform to platform. It’s especially important to differentiate yourself from other brands with similar colors, logos, and so forth. Let people know that wherever they go, there you are, ready to serve them.
Optimize Social Media Bios
More people are using social media as a search engine to look up businesses, products, services, reviews, and more. You want to be as close to the top of the search results page as possible on Google, right? Well, it’s the same for social media searches. When you create your bio for a site, use popular industry keywords in your name, profile, bio, or description to encourage a higher ranking.
With that, keep a handle on your handles. Your name should be the same or similar everywhere. It’s hard to get a single-name handle these days, so consider combining your company name with your industry or a similar descriptive word (@marketing wasn’t available, for example, but @marketingbrew was a clever and descriptive alternative that shows up in searches).
Improve YouTube Playlists and Thumbnails
YouTube is the next best thing to visiting a store to see and try out products. A store’s frontage and signage is designed to encourage customers to enter. Likewise, your YouTube channel should provide an enticing entryway to your videos and site. If a viewer stumbles across your content on YouTube, and they want to learn more about whatever subject you’re talking about, your channel should clearly highlight similar topics. When you provide succinct, relevant playlist names and thumbnails displaying the value of the videos, your audience can find what they’re looking for and are more likely to subscribe to your channel. Let them know what they’re getting into and how it will help them and they just might subscribe for more.
Sign ‘Em Up!
Social media can be fun for people visiting your Twitter, Facebook, or other page, but until they perform an action on your actual site, they may as well be the social media company’s customers, not yours. Social media sites are borrowed space, and you’re subject to their whims, standards, and status. If a platform goes down, so does your account. If, intentionally or not, you violate a platform’s standards, they can disable your account, and all your followers will disappear. To prevent this, find ways to get customers off the platform and onto your site where you can collect their contact information. Sweeten the deal with a discount or similar benefit if they fill out a form. You can stay in touch even if social media goes away.
The Final Word
Those are 4 tips for optimizing your social platforms to attract and keep more customers. While more elaborate marketing strategies are available, these are all easily implemented, effective, and cost nothing. If you’d like to expand into paid social advertising, contact Logical Position for a consultation about paid social media marketing services such as facebook advertising services, and more.
