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Google Ads

The Google Ads Shift to Performance Max: What You Need To Know

In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]

By: Pete Luciano & Chris Borg | August 22, 2022

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Social Media

Which Social Platforms Are Best for Your Business Type?

You should always maintain a presence where your customers are, so it’s vital to know where they spend the most time. In the digital space, [...]

By: Brittany Mangold | August 17, 2022

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Digital Marketing

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

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Holiday

What Last Year’s Turkey Five Tells Us About the Upcoming Holiday Shopping Season

While most people spend July and August enjoying the sun and warm weather, marketers begin turning their attention toward driving online sales. Significant summer shopping [...]

By: Ryan Garrow & Matt Bowen | August 3, 2022

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Digital Marketing

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

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SEO

SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race

The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]

By: Steffan Kasula | July 20, 2022

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