How Marketing Differs for Each Social Media Platform
Whenever Logical Position consults with a potential client, we always ask, “what is your current social media presence?” By that we mean, does your business [...]
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Google Analytics
The Top 5 UA Reports Carrying over to GA4
Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]
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Ad Auction
Common Reasons Why Your Ads Aren’t Winning Auctions
Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]
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Website Design
4 Signs It’s Time to Update Your Business Website
If you’re spending money on marketing but sales are dropping, it may be time to update your website. Websites often suffer from “set it and [...]
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PPC
The Ultimate Performance Max Checklist To Get You Ready
Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]
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Analytics
What’s New in GA4? Google Analytics 4 vs Universal Analytics
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]
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