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The Google Ads Shift to Performance Max: What You Need To Know
In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]
Which Social Platforms Are Best for Your Business Type?
You should always maintain a presence where your customers are, so it’s vital to know where they spend the most time. In the digital space, [...]
Debunking Common Myths About Marketing During a Recession
When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]
What Last Year’s Turkey Five Tells Us About the Upcoming Holiday Shopping Season
While most people spend July and August enjoying the sun and warm weather, marketers begin turning their attention toward driving online sales. Significant summer shopping [...]
In-House Marketing vs. Agency: Why You Should Outsource
When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]
SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race
The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]