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How To Survive (or Recover From) a Google Algorithm Update

Google Algorithm

How To Survive (or Recover From) a Google Algorithm Update

We’ve all been there—things are going great with keyword rankings and traffic, only for Google to unveil yet another algorithm update, and suddenly, rankings and [...]

By: Kate Romeo | December 11, 2024

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Black November: How Changing Consumer Behavior Reshapes Holiday Shopping

Holiday

Black November: How Changing Consumer Behavior Reshapes Holiday Shopping

Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]

By: David Johnson | December 6, 2024

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Why Clients Should Use Call Tracking With Their Agencies

Call Tracking

Why Clients Should Use Call Tracking With Their Agencies

If you work with a marketing agency, chances are they’ve recommended tools to enhance campaign performance. If call tracking isn’t one of them…it most certainly [...]

By: Gavin Flynn | November 26, 2024

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The Benefits of Amazon Customer Journey Mapping

Amazon Advertising

The Benefits of Amazon Customer Journey Mapping

In the labyrinth of e-commerce, mapping out a customer’s entire experience can sometimes feel like an impossible task. However, if you break it up into [...]

By: Brooke Natenson | November 20, 2024

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4 Signs You Should Update Your Email Newsletter

Email Marketing

4 Signs You Should Update Your Email Newsletter

The design and message of your marketing communications should follow best practices. Learn four signs that it may be time to update your email newsletter. [...]

By: Rachel Cahill | November 8, 2024

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Mastering Holiday Ads: Black Friday, Cyber Monday, and Beyond

Paid Social

Mastering Holiday Ads: Black Friday, Cyber Monday, and Beyond

Ah, the holiday shopping season is upon us—where competition is fierce, scrolls are swift, and standing out requires more than just good intentions. From Black [...]

By: Emily Lyons | November 1, 2024

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