Meta
5 Costly Meta Ad Mistakes We See Every Day (And How to Fix Them)
After auditing hundreds of Meta ad accounts, we’ve noticed the same performance-sinking mistakes showing repeatedly. Worse yet, all of these issues can be avoided with [...]
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AI
Understanding How Advertising on Amazon Works
The Amazon advertising ecosystem is a dynamic force, projected to surpass $94 billion by 2026. This platform is undeniably central to the ecommerce sphere, commanding [...]
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Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Dynamic Product Ads
Hot Take: Stop Making DPAs Your Entire Meta Strategy
Turns out this might be a hot take in the advertising world: Dynamic Product Ads (DPAs) are overrated as a primary strategy. Do DPAs have [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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Instagram’s New Search Indexing Update: Boost Visibility Across Google and Bing
Instagram has long been likened to a semi-walled garden, where the gates are open to visitors, but the interior exists as an entity unto itself. [...]
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