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Debunking Common Myths About Marketing During a Recession
When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]
What Last Year’s Turkey Five Tells Us About the Upcoming Holiday Shopping Season
While most people spend July and August enjoying the sun and warm weather, marketers begin turning their attention toward driving online sales. Significant summer shopping [...]
In-House Marketing vs. Agency: Why You Should Outsource
When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]
SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race
The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]
Can PPC Marketing Help You Expand to New Markets?
Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]
4 Ways You Can Leverage Social Media To Build Brand Loyalty
Get ready to socialize! Facebook and Instagram aren’t just great for staying in touch with family and friends, they’re ideal for keeping in contact with [...]