Lead Generation Posts

Google Analytics
The Top 5 UA Reports Carrying over to GA4
Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]
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Ad Auction
Common Reasons Why Your Ads Aren’t Winning Auctions
Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]
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Analytics
What’s New in GA4? Google Analytics 4 vs Universal Analytics
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]
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Ecommerce
A Well-Placed Search Ad’s Effects on Organic Search Phrases
If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]
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