Lead Generation Posts

Call Tracking

Lead Generation Strategies: Save Time & Money with Call Tracking

In the ever-evolving marketing landscape, capturing inbound leads and maximizing return on investment (ROI) are fundamental for business success. While online strategies vary across platforms, [...]

By: Gavin Flynn | January 7, 2025

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Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

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Google Analytics

The Top 5 UA Reports Carrying over to GA4

Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]

By: Nick Zatta | April 5, 2023

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Ad Auction

Common Reasons Why Your Ads Aren’t Winning Auctions

Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]

By: Kelsey Davis | March 8, 2023

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Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

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E-Commerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an e‑commerce business, your [...]

By: Billy Dunne | December 21, 2022

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