Lead Generation Posts

Google Analytics

The Top 5 UA Reports Carrying over to GA4

Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]

By: Nick Zatta | April 5, 2023

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Ad Auction

Common Reasons Why Your Ads Aren’t Winning Auctions

Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]

By: Kelsey Davis | March 8, 2023

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Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

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Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

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Ecommerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

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Lead Generation

Expert Tips to Crush Your Lead Generation Strategy

Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]

By: Matt Bowen | November 11, 2022

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