Lead Generation Posts

Lead Generation

B2B vs. B2C Lead Generation: The Differences and Similarities

Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]

By: Brian Floster | June 29, 2023

Read More

Google Analytics

The Top 5 UA Reports Carrying over to GA4

Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]

By: Nick Zatta | April 5, 2023

Read More

Ad Auction

Common Reasons Why Your Ads Aren’t Winning Auctions

Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]

By: Kelsey Davis | March 8, 2023

Read More

Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

Read More

Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

Read More

Ecommerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

Read More